There are many situations where an online meeting is more effective and favorable than an in-person conference. There were over 300 million daily meetings on Zoom in 2020 during the Covid outbreak. Webinars were used long before the worldwide pandemic…

Simply put, an ad copy generator is a tool that helps content creators create ad copy for websites or blogs using artificial intelligence (AI). Ad copy generators are helpful when you lack experience with writing ad copy. Over 50% of…

Did you know that according to Zippia, the global webinar market size reached $1.57 billion? Webinars have set the marketing world abuzz, but planning and executing one may be more challenging. If you want help promoting your webinar, you’ve come…

Online shopping carts are abandoned at an alarming rate, causing e-retailers to lose money and waste time. Nearly 70 percent of shopping carts are left before checkout over all devices. Fortunately, there are a few key ways to retain your…

When marketing your online courses, you may have heard people throwing around the terms squeeze page vs. landing page. Learning about the differences is worth it since a simple landing page can help you convert 23% of visitors into leads.…

If you’re like most online course creators, you want your website to drive revenue. But users will quickly abandon your site if you present confusing or hard-to-read website copy. Did you know that 88% of your visitors will refuse to…

Did you know that 33% of email recipients decide to open an email if there is a catchy title? A catchy last-chance subject line is crucial for email success. Market your online course effectively by choosing a catchy email subject…

Did you know that nurturing your leads inside a sales funnel can increase conversions by 47%? Regarding sales and marketing, confusion exists around a sales funnel vs. a marketing funnel. Some people use the terms interchangeably, while others understand the…

Marketing is all about convincing people to take the desired action, and scarcity is one of the most powerful tools in a marketer’s toolkit. So what is scarcity in marketing, and why does it work so well? One reason to…