Deciding who you’re going to serve is one of the first things you need to do when starting a business. It has to happen before you build a website, select a domain name, or ever consider placing an ad. Before…
All businesses hit rough patches. You may run out of ideas, run out of steam, or things may just not be working out the way you want them to. So what can you do to pick yourself up and get…
The only thing certain about running a business is that you’re going to have up’s and down’s. And as long as you push through those down’s you’ll keep getting to the high points. So here are 101 success quotes to…
Did you know that about 45% of Americans make a New Year’s Resolution? And while nearly half the country makes a resolution, only 8% are successful in actually achieving their resolution. That’s the word from a study put together by…
Kristina Cutura Founder/SEM Consultant KristinaCutura.com, Author of Advertising on Google: The High Performance Cookbook What is your best quick implementation tip for companies and individuals trying to increase exposure and their profits through AdWords? Pick highly relevant keywords, avoiding the…
Did you know that Google gets over 1 billion searches per day? Just writing out the number is mind boggling: 1,000,000,000 That’s a lot of zeros. And that’s PER DAY on the Google search engine. Those searches are actually split…
Pricing your product or service can be extremely stressful. There are business owners who are so good at marketing they can pretty much sell anything, at nearly any price they demand, but for the rest of us, pricing a product or…
You already know content is at the heart of your SEO strategy. In the past, due to many SEO loopholes, it was commonplace to optimize a page with very low quality, filler content and still manage to get it ranking…
AdWords is a fairly complicated advertising platform. Complicated enough that it’s easy to burn through a decent sized budget on AdWords, sometimes in just a few days. Anyone who’s ever tried AdWords with no previous experience or without investing in…
The Google Penguin update looks at a number of factors. But the main focus is on a site’s link profile. If you’ve been impacted by Penguin, you may want to consider who’s linking back to you. Google’s algorithms have always…
First of all, what is bounce rate? Bounce rate is defined as the percentage of visitors who land on a page of your site and then leave your site (not clicking on any other pages). They only view a single…
Keyword density is the number of times a keyphrase is used in comparison to the total number of words in a piece of content. If you’ve got 100 words in your article and use your keyphrase in there one time, then you’ve…
Purpose The point of the study was to analyze the characteristics of web pages at the top of the Google search engine results pages (SERPs). What We Did We randomly selected 100 keyphrases, typed them into Google and collected the…
I asked my subscribers to take part in a Content Marketing Survey about a month ago and put together a full report on the results. One of the things asked in the survey was “what were your top content marketing…
Are you interested in knowing how other marketers are using content marketing? Would you like to know the benefits of publishing articles and videos? In our first ever content marketing survey, we uncover trends and statistics on the state of the…
Google definitely gives out manual penalties. This is not something new. It sounds a little crazy with all the billions of sites on the internet that Google would ever manually look at any of them, but they do. The thing is, they…
When you’re working on a link building campaign, it’s nice to check your progress and see if you’re actually getting anywhere as far as growing the number of links back to your site. It’s hard to keep going with something…
When most people think of link building tips, they think of building links back to their site from other sites. That includes submitting your site to directories, publishing articles or press releases, guest posting, or one of the many other…
PageRank is a widely talked about factor in the search engine optimization community. Webmasters from all over still look at that little green bar in their web browser daily, waiting to see movement. It’s obsessed over in forums. And a…
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