Lisa Parmley

Lisa Parmley is the founder of coursemethod.com. After gaining a Master's degree, she worked in research for about seven years. She started a training company in 2001, offering a course helping people pass a professional exam. That course has earned multiple 7 figures. She created SEO and authority site building training around 2007 which went on to earn well into the 6-figure mark. She has 22+ years of experience in the trenches creating and selling online courses. Get help starting and growing your online course business here.

Joined: August 11, 2018
Articles: 733
Comments: 108

eLearning

The Power of eLearning Gamification

Image representing elearning gamification

What’s Gamification? Gamification is the use of game mechanics and design to supplement non-game situations by increasing engagement, participation, problem-solving and competition. In this sense, gamifying does not create anything new, it only amplifies the effect of an existing experience…

Lisa Parmley
February 5, 2019

eLearning

Adaptive Learning: Is It AI Powered eLearning of the Future?

Image representing custom or adaptive learning

What is Adaptive Learning? Adaptive learning is a process where a course or course instructor adapts to the learning needs of learners, helping them grasp the underlying concepts quickly and efficiently. It’s been touted as a hot new trend used…

Lisa Parmley
February 5, 2019

Creating Presentations

7 Popular PowerPoint Alternatives to Make Your Presentations Sparkle

If you’re creating an online course, then you may be considering producing lecture-style videos. Often these videos will use PowerPoint. It’s a great piece of software offered by Microsoft Office and used by millions around the globe. More than 30…

Lisa Parmley
February 5, 2019

Email Marketing

14 Email Marketing Best Practices For Every Online Course Creator

Email marketing is a powerful strategy. At its core, the definition of email marketing is to connect with people through email. When you’re trying to get people to enroll in your course the next best thing is for them to…

Lisa Parmley
February 5, 2019

Email Marketing

Email Marketing Defined: What is Email Marketing All About?

Image of hands using device for emailing.

Email Marketing Definition Email marketing is the act of sending out email to a group of people. Done correctly, email marketing gives you direct access to targeted customers. You need to warm people up before they trust you, and that’s…

Lisa Parmley
February 5, 2019

Email Marketing

Infusionsoft vs Mailchimp: The Search for Your Best Fit

Are you wondering what the differences are between Infusionsoft vs Mailchimp? It’s definitely confusing and you may just want to figure out which is right for you so you can get started with your email marketing campaigns. Mailchimp and Infusionsoft…

Lisa Parmley
February 5, 2019

Email Marketing

12 Types of Lead Magnets to Attract Leads For Your Online Course

What is a Lead Magnet? Essentially, a lead magnet is an enticement that provides real value to a prospect in exchange for their contact information (which is usually their email address). The benefits of email marketing include long-term follow-up. The…

Lisa Parmley
February 5, 2019

Email Marketing

Email Marketing Analytics: Your 5 Most Important Metrics

People using their computer and checking email

Email marketing is the targeting of people through the sending of email. Email marketing is typically used by online course businesses to help warm prospects to the idea that they (and their brand) are a top authority in the course…

Lisa Parmley
February 5, 2019

Topic Ideas

50 Most Popular Online Course Topics Searched For in the U.S.

Have you ever wondered just how popular online courses are? Or what online course topics are the most popular? If you’re planning on starting a small business and are looking for a profitable online course idea then this research study…

Lisa Parmley
January 29, 2019

Massive LearnDash Tutorial: See What LearnDash Can Do

Please note: I’m part of the LearnDash Affiliate Program which means I’ll receive a commission if you end up buying LearnDash through one of my links. There’s no cost to you. I only review products I’ve used and believe could…

Lisa Parmley
January 29, 2019

Complete LearnDash Review: Is It The Perfect Solution?

Why Trust This LearnDash Review? To give you the best review possible, I bought a LearnDash license and installed it on a domain already running WordPress. I estimate I spent over 30 hours using the features available through the LearnDash…

Lisa Parmley
January 29, 2019

LearnDash vs LifterLMS: Which is the Best LMS Plugin?

One of the main components of running an online course is an LMS or learning management system. An LMS is responsible for creating the structure of your course and the management of your students. This includes registering and logging into the…

Lisa Parmley
January 29, 2019

Complete LifterLMS Review: Is LifterLMS is the Best WordPress LMS Plugin for You?

Do you know that the online course industry is growing at an incredible rate? Or that your knowledge could be found useful by many people seeking to gain a transformation? It’s true. People across the globe are getting into the…

Lisa Parmley
January 29, 2019

Membership Plugin vs LMS Plugin: Differences to Consider

Image of laptop showing site with a chain and lock around it.

What is a Membership Plugin? A membership site is where you offer gated content on your site and limit access to that content. Only subscribers can access the premium content behind those gates. You can create the gate with a…

Lisa Parmley
October 7, 2018

What is an LMS? (Definition and Examples)

Image with text spelling out LMS and learning management system + more

What is LMS Software? An LMS or learning management system is software that helps deliver your training material in a way that makes it easily accessible to your students. An LMS structures the content offers a central login area for…

Lisa Parmley
October 7, 2018

Pros and Cons of WordPress LMS Plugins [+Top 2 Plugins Revealed]

Image of a person connecting to puzzle pieces.

What’s a WordPress LMS Plugin? Let’s break this down and start at the very beginning … First, you may be wondering … what is an LMS? LMS stands for learning management system. An LMS is software that helps you organize…

Lisa Parmley
October 7, 2018

Cloud LMS vs Self Hosted LMS: Pros and Cons

Image of an abstract cloud with servers behind it.

What’s the Meaning of “In the Cloud”? I’m sure you’ve heard the phrase ‘in the cloud’. It refers to storing and accessing data and software over the Internet instead of software that runs on your computer. All you need is…

Lisa Parmley
October 7, 2018

Learn How to Use LifterLMS from the Ultimate LifterLMS Tutorial

Please note: I’m part of the LifterLMS Affiliate Program which means I’ll receive a commission if you end up buying LifterLMS through one of my links. There’s no cost to you. I only review products I’ve used and believe could…

Lisa Parmley
October 1, 2018

Thinkific Tutorial: How to Create Your Online Course with Thinkific

Thinkific is an online course platform that helps you build, sell, and manage your online courses. It’s a completely hosted platform (which is often called a cloud LMS) and includes unlimited video hosting for your course content. With Thinkific you…

Lisa Parmley
September 26, 2018

Everything You Need to Know to Connect Teachable to ConvertKit [Using Zapier] That Will Make You GDPR Compliant

Please note: there are affiliate links in this article. I will earn a small commission if you purchase from a link you clicked on. There is no extra charge for you. If you’ve looked into Teachable, you’ve probably seen that…

Lisa Parmley
September 26, 2018

Teachable Tutorial: Using the Teachable LMS Platform to Create Your Online Course

Looking for a step-by-step Teachable tutorial? Then look no further. In case you’re not familiar with this platform, Teachable is a learning management system (or LMS). It’s just a fancy way of saying it’s an online course creation tool. I…

Lisa Parmley
August 20, 2018

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