Thinkific is a top online course platform used by many digital training companies and individual course creators alike. Hootsuite uses the Thinkific platform to host their social media digital training academy that is used by 45,000 learners. Dana Malstaff of BossMom and Lewis Howes of the School of Greatness also use Thinkific to run their online course businesses.
It's user-friendly and offers great customer support which is why so many business owners choose this tool. I offer an in-depth Thinkific review if you need more information on this learning management system. This specific guide will help you navigate Thinkific's pricing structure.
With Thinkific, you'll have the ability to host beautiful online courses, manage your students, accept payments, and build very professional web pages.
One of the stand-out features of Thinkific is that it integrates with any and every popular tool you might need. This includes Infusionsoft, which is an advanced marketing automation tool, and Brillium, an advanced quizzing and testing tool.
Thinkific Pricing Overview
Thinkific pricing plans include a free plan and 3 different paid subscription plans (Free, Basic, Pro, and Premier) all with monthly as well as yearly options. If you choose a yearly plan you'll save 20% off the monthly price.
In addition to the 3 paid plans, Thinkific also offers a Growth package that serves as an add-on to its Pro plan. This package is a little different in that it offers you more features, but at a per-user price. Per-user pricing can get expensive, but you may not even need these features so it's great they offer unlimited plans as well.
Here are the pricing plans in table format:
|Plans||Monthly Pricing||Yearly Pricing|
|Basic||$49 per month||$39 per month|
|Pro||$99 per month||$79 per month|
|Premier||$499 per month||$399 per month|
The best part about Thinkific plans is that there is no transaction fee involved with any of them (do note you will have payment processor fees which are unavoidable when you're accepting online payments).
Thinkific pricing plans mainly differ in terms of specific features. Depending on which plan you choose, you have access to use a custom domain, offer completion certificates, access priority support, and more.
Thinkific offers a robust collection of core features that are available in every plan, including the free plan. The core features include instant access to your funds and access to the full eCommerce suite of tools.
There is an easy drag and drop course builder that will allow you to build out your entire website. In addition, the core features include multiple instructor profiles, student notifications, upsell offers, forums, and email and phone support. Thinkific also boasts secure hosting and easy, built-in SSL certificates. And all that's on every plan!
Thinkific Free Plan: See What You Can Do With It
Thinkific's free plan is very generous. You can have unlimited students on their free plan and can build up to 3 courses. This includes all the hosting for content like videos.
You'll also have access to their quizzes and surveys as well as instant access to any revenues you bring in.
Who Should Use Thinkific's Free Plan?
This free plan is perfect for trying Thinkific out. You won't have access to the upgraded features, but with the free plan, you can easily create a mini-course as a lead magnet and offer 2 paid courses.
Again, you can have unlimited students within the courses hosted on your Free plan. So it's a great way for you to get started with Thinkific as well as to start growing your online course business.
Thinkific's Basic Plan Allows Email Integrations
With Thinkific's Basic plan you'll have access to unlimited courses and students.
The Basic plan enables you to use a custom domain so you can host your entire eLearning platform on your own branded domain instead of a .thinkific subdomain. You can also access coupons and their affiliate program.
You'll also gain the ability to email students individually (however this does not replace an email marketing solution) as well as drip the course content over time.
The basic plan also includes email integrations with a few popular email marketing tools including ConvertKit, Aweber, Constant Contact, and Mailchimp. You can also integrate with many other tools through Zapier integrations which are also available on this plan.
Who Should Use Thinkific's Basic Plan?
The Basic Plan is perfect for you if you already know you want to use Thinkific as your online course platform and are ready to start building your digital training business.
While you won't have access to all the Thinkific features, there's enough here to get started building your course. You'll be able to offer some cool features like coupons and use a branded domain. You'll also have access to integrations with a few additional tools like an email marketing solution.
The Thinkific Pro Plan is the Most Popular Choice
The Thinkific Pro Plan is the most popular plan and includes all the core features plus unlimited courses and students.
You can also get 2 site admin accounts and 5-course admins/authors. You'll have the ability to set private and hidden courses for select clients along with certificates. The Pro Plan also offers advanced pricing options like subscriptions and payment plans along with memberships and bundle offers.
With the Thinkific Pro Plan, you can customize your site, allowing you the ability to create the best customer experience for your learners. You can also create assignments and communities. Finally, you'll have access to Thinkific's priority support which means you'll get faster help when you need it.
Who Should Use the Thinkific Pro Plan?
You'll want to upgrade to this plan once you start earning enough money with your courses. The ability to offer these important features resulting in a better user experience for your learners is worth the small, additional monthly fee (it's only $50/month more than the Basic Plan). The Pro Plan also opens up the ability to add on the Growth Package which unlocks even more integrations and features.
What is the Thinkific Growth Package?
If you're on the Pro Plan, then you can opt into the Thinkific Growth Package unlocking even more features. If you find that you don't need them then you can just pay the regular Pro Plan fee of $99 a month.
But if you want access to more high powered features you can opt into the Growth Package without having to step up to the Premier Plan (that plan is $499 a month which is out of reach for many smaller businesses).
The Growth Package includes the ability to sell your courses to groups like organizations and assign analysts for reporting. You can also use advanced segmentation features to organize student reporting and progress tracking. Another great feature is the ability to remove all Thinkific branding from your course and your site.
With the Growth Package, you'll unlock the ability to import and export students as well as send out bulk emails. You also can offer multiple communities (without the Growth Package, you are limited to one community on the Pro Plan).
Finally, the Growth Package enables you to integrate seamlessly with a few popular tools. These include a tight integration with Infusionsoft which is an all in one marketing tool including advanced email marketing. I can attest to the power of Infusionsoft as I've been using it for at least the last 12 years.
The Growth Package also offers a tight integration with ActiveCampaign which is another top email marketing tool. In addition, you can also unlock the full power of Zapier with the Growth Package.
Finally, you'll have the ability to integrate with Brillium. While Thinkific does offer graded quizzes and surveys, you might find you need more advanced exam tools like the ability to add timed exams and caps on exam attempts. Brillium offers this and more.
Now one thing with the Growth Package is that it's not a set monthly fee. Thinkific charges by the number of active students (an active student is one that has access to at least one course). The first 100 students are free and after that, it's 10 cents per active student.
So if you have 200 students you'll pay an extra $10/month bringing your total for the Pro Plan plus the Growth Package to $109/month. If you have 1500 active students then the cost for the Growth Package is $140/month which brings your total to $239/month.
Once you reach $400/month for the Growth Package, it maxes out. So the most you can pay is $499 a month and at that point, you're on the Premier Plan.
Who Should Use Thinkific's Growth Package?
Since this package is an add on and is charged per active user you should carefully consider whether you need it at all. If you're using at least 2 or 3 of the additional features included in this plan then it's likely going to be worth it for you.
It can greatly increase your monthly fees if you have a lot of students so you need to make sure to do a cost analysis before you opt-in.
What is Included with the Thinkific Premier Plan?
With the Premier Plan, you will have unlimited access to the Growth Package which means you are no longer paying on a per active user basis. You can have unlimited learners at the Premier tier and it's still $499/month. This is one of the main differences between the two plans.
In addition, you will also gain 5 site admin accounts, 15 group analysts, and 50-course admins and authors. That means you can have a team of full or part-time people as well as partners helping you grow your digital training company.
The Premier Plan also gets you single sign-on (SSO) so you can integrate the course platform with other tools you may already use. You'll also receive access to an onboarding call, training, and checklist review to make sure you're ready to launch.
Who Should Use the Thinkific Premier Plan?
Obviously, with the high price, you need to make sure you've got a valid growth strategy in place or are already earning enough to pay for the Premier Plan.
If so, it's still worth it to consider whether or not your business needs require this plan. Based on the Growth Package calculator, it's worth it to upgrade to Premier once you have 4,000 students. At that point, you'll hit the maximum price. If you upgrade to Premier then you'll gain the additional features. I would wait on the Premier Plan until you reach 4,000 students or you need 50-course admins and authors.
Finally, as if those weren't already enough options, you can choose another option called Thinkific Plus. This plan is for high volume businesses. Examples of companies using Thinkific Plus include Hootsuite, Later, and Procurify. This plan is typically reserved for corporate training or businesses with high growth. You'll have to enter in your contact details to get more Thinkific Plus pricing information.
Thinkific's Pricing Compared to Competitors
Thinkific offers a full suite of tools you would expect with an online course platform at a reasonable cost. There are no additional transaction fees on any plans.
Let's take a look at how Thinkific stacks up to a few other popular cloud learning platforms.
Teachable vs Thinkific Pricing
Teachable is another popular cloud LMS platform with a very similar pricing structure. The Teachable pricing structure includes a Basic plan at $39/month, a Pro plan for $119/month, and their Business plan for $299/month.
They do not offer anything like the Growth Package or per active user pricing. This can make it easier to figure out what the actual costs are if you like to keep things simple.
Both the Teachable Basic and Pro plan are very comparable to Thinkific Basic and Pro plans. If you find you need the additional features in the Thinkific Growth Package then you may want to go with Thinkific as that is the biggest difference.
LearnWorlds vs Thinkific Pricing
LearnWorlds offers similar plans for $29/month, another for $99/month, and one for $299/month.
Some of the unique features offered by LearnWorlds are truly valuable. If you have a course rich in text then you'll appreciate their text editor (you can make really user-friendly text lessons with images, headlines, even tooltips, and more).
Plus your users can actually take notes from within the platform. The notes will be saved on a special page where learners can review them. LearnWorlds also offers the ability to build a community as well as gamification for your courses to help your learners actually complete them.
All this is available on LearnWorlds advanced plans, starting at the $99/month plan. For the $299/month plan you'll gain the ability to create interactive videos and automatically generate video transcriptions. Their most expensive plan is very robust and still reasonably priced in comparison to Thinkific. If you need these extra features, then LearnWorlds might be one to consider.
Kajabi vs Thinkific Pricing
Kajabi is another course platform that makes sense to compare against Thinkific. They have three options; a Basic plan for $149/month, a Growth Plan for $199/month, and a Pro plan for $399/month.
As you can see, Kajabi pricing is higher at each tier. That's because, in addition to offering their online course platform, they offer an email marketing solution integrated within the tool. So you won't need to pay for a separate email solution which can justify the higher price.
Kajabi has limits on the number of courses you can offer as well as the number of active members. They count an active member as someone who has logged into the course in the last month. For example, on the mid-tier Growth plan for $199/month, you can offer up to 15 courses with 10,000 active members.
To compare this with the Thinkific Pro plan plus the Growth package, you would pay $99 per month plus the 10 cents an active student (someone who just has access to the course) after you have 100 students join. At 4,000 students you're paying $499/month.
Each of these two platforms also has different features. It really pays to look at the features you need or expect to need before you make your decision.
Comparing Thinkific's Prices to Other Types of LMS Options
Overall, Thinkific is well within the range of prices for other cloud online course platforms. Let's take a look at how it stacks up against other options.
WordPress Plugins vs Thinkific Pricing
WordPress LMS plugins may seem less expensive at first glance over a tool like Thinkific. However, you will need to pay for hosting. I recommend using mid-range to premium hosting to run these powerful plugins.
Depending on your configuration and the number of learners you have accessing your course, you will need to pay at least $50 and possibly much more for a hosting solution. If you're offering videos, then you also need video hosting which is an additional fee (it will change dependent on the size and number of videos you have).
The Basic and Pro Thinkific plans are similar to the prices you can expect with a plugin like LearnDash. You will start saving money when you add in the Thinkific Growth Package with hundreds of users or if you need the Premier plan. LearnDash could easily run about $100 to $200 a month when you factor in the costs of hosting and the plugin as well as integration plugins (typically paid yearly).
Corporate LMS Solutions vs Thinkific Pricing
Thinkific plans are mostly straightforward. As a corporate training user, you may be able to use the Pro Plan without the Growth package. At this level you will be charged $99/month. Alternately, you can use the Premier plan for $499/month and get the Growth package for an unlimited number of learners.
iSpring Learn LMS charges $3.66 per user/month up to 100 users. So your total per month for 100 users would be $366 per month. Thinkific wins hands down when comparing by price. You can also include content created with many popular course authoring tools within the Thinkific course player.
Thinkific Pricing FAQs
Does Thinkific have any transaction fees?
You won't incur any transaction fees when you use Thinkific. You will, however, have payment processing fees (for instance, with Stripe or PayPal). Payment processing fees cannot be avoided when you're making transactions online. But Thinkific does not take any money on any of the plans they offer.
What can I do with Thinkific's free plan?
You can definitely start building your digital training company with Thinkific's free plan! All you need is to enter your email address. You'll be limited to 3 courses on the free plan, but can have unlimited students. The biggest obstacle with their free plan is the ability to integrate their course platform with an email solution. So you will want to upgrade to at least their Basic plan once you gain some momentum.
Does Thinkific offer a money-back guarantee?
Thinkific offers a 30-day money-back guarantee. And you can cancel your Thinkific plan at any time.
Does Thinkific offer a free trial?
The Thinkific free plan serves as a free trial. You don't need a credit card to get started. Simply fill out their trial form and you will gain access to their dashboard where you can start building your course and manage your students. You will have access to a number of features with the free plan and can even create up to 3 courses.