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Lisa Parmley

Are You Goal Oriented?

Many businesses neglect setting clear goals. And even when they have an objective in sight, most fail to monitor their progress. This is especially true of small businesses. According to a National Small Business Survey conducted by Staples, which gathered…

What is CRM Software?

marketing-automation

CRM, which stands for Customer Relations (or Relationship) Management, is software that helps a business keep track of the prospects it is trying to land and the customers it already has. A basic CRM definition is a database comprised of…

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