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Are you considering using Kartra to run your digital training business? With the four different plans, you may need some help figuring out which one’s right for you. This guide will help you understand the plans and what Kartra is about.
The Kartra platform was launched back in 2018. Since then, it has grown steadily, partially fuelled by a growing number of businesses shifting to online platforms amid the pandemic. As a result, the platform has gained mass popularity among marketers and business owners.
It is hailed as an all-in-one marketing platform for creating sales and marketing funnels and web pages. It allows the user to focus on lead generation strategies, search engine optimization, email marketing, video marketing, online courses, content marketing, membership sites, and much more.
This guide shows you all the Karta pricing plans available so you can gauge the level of features and services required when transitioning your business online.
How Much Does Kartra Cost?
Karta offers no free plans, but you can test out the software for a 14-day trial period for $1. If you plan on sticking with it, then you’ll need to subscribe to one of the following monthly or yearly plans.
|Monthly Plans||Monthly Price ($)||Annual Cost ($)|
|Annual Plans||Monthly Price Billed Annually ($)||Annual Cost ($)|
|Plans||Savings if you opt for Annual Plans ($)||Discount (%)|
From the tables above, you can see that Kartra offers four paid plans to choose from, each billed on a monthly or yearly basis.
Additionally, they offer Enterprise-level services as well; with their pricing determined based on your requirements. All plans offer a discount if you opt for a Kartra price package that’s billed annually.
The Starter plan comes at the lowest price, but it’s the most limited when it comes to features. Unlike the starter plan, the Silver, Gold, and Platinum plans come with unlimited emails, bandwidth, pages, videos, products, membership sites, team members, and helpdesk services. In addition, Kartra Agency is included in these bundles, free of charge.
You can switch plans and can cancel them at any time; plus, Kartra offers a 30-day money-back guarantee if you’re not satisfied with the services offered.
Kartra Starter Plan
As mentioned before, the Starter Plan for Kartra is quite limited in terms of scope and the features it offers. But, that doesn’t mean it won’t be useful for those who are starting out and familiarizing themselves with the platform.
Instead of paying high fees initially that drain your limited budget, the starter plan is designed for small business owners who don’t have a dedicated team for managing client accounts. Here’s what they have to offer you in terms of the resources and features.
|Pages you can host||100|
|Videos you can host||50|
|Products you can sell||20|
|Membership sites you can build||2|
|Team members you can add||1|
|Helpdesks you can connect to||1|
The silver, gold, and platinum Kartra Pricing plans offer everything for unlimited resources except for the leads and custom domains (which are shown below).
With the starter plan, you only get 2,500 contacts to communicate with, with a 15,000 email limit per month. You may think that that’s enough for your needs, but once you start rolling out automated marketing lists, you could soon need to turn to the Silver plan for churning out unlimited emails.
If you only plan to focus on one website, then this plan is perfect for you. However, you must note that you can only host 100 pages on it, including your site pages and pages for the checkout of your services or products. Speaking of products, you only get to sell 20.
Perhaps the biggest drawback of the starter plan is the limited bandwidth. There isn’t much you can do with 50GB, especially if you want to display content on your websites. Although you can host 50 videos, it’ll feed into your bandwidth, plus every time a visitor or user plays them, the streaming data also goes towards your bandwidth. Users may find this inconvenient if their videos suddenly pause or show errors. This may impact sales and conversion.
If it’s one of those months where you’ll require additional bandwidth or email marketing services, then you can add them to your current package for an additional cost. If you think the price exceeds the cost for upgrading to the silver plan, then it’s a no-brainer to simply go for the Silver Plan.
Transitioning from the starter to Silver Plan comes with a jump of at least $70. Initially, Kartra offered to send out 125,000 emails per month, but in May 2020, they changed it to unlimited like the Gold and Platinum platforms.
Similarly, the package initially offered 125GB of bandwidth, but that too was changed to unlimited as a growing number of users starting opting for the plan. Currently, it is the most popular plan, with many users opting for it instead of the starter plan, owing to its additional features and greatest discounted yearly cost.
In addition, it includes the Kartra Agency add-on that lets you gain access to the Kartra dashboard, allowing client management in a single centralized portal. You can manage all your clients here, viewing analytics such as sales, revenue, and rebills. In addition, you can choose a particular business model you want to operate, subleasing client accounts or contracting to them as a service provider. It even lets you build daily, weekly, and monthly reports for complete transparency of client accounts.
This added functionality is perfect for businesses in infancy but growing rapidly. Again, the number of domains you can host is only 3, meaning if you have more than 3 businesses or sister sites, you cannot manage them via the silver plan.
Gold and Platinum Plan
When upgrading to the Gold or Platinum plans, you’ll have to incur an additional cost of at least $80 or $230, respectively. The only difference between these two and the Silver Plan is the pricing and the number of leads and custom domains available to you.
These two plans are ideal for those who already have an established client base and want to transition to Kartra’s services from their previous service providers.
The bigger your client base, the better it is for you to take advantage of Kartra’s sale funnels. They’re easy to set up and use, offering complete customization options. If you’re in a rush to start your operations, you’ll also find ready-made ones to use until you come up with your own. In addition, you can utilize the Kartra analytics to its full potential, helping you manage leads and tweak your sales funnels to drive conversion to its limits.
Kartra’s Pricing Compared to Competitors
Kartra vs. ClickFunnels
One of the premier and go-to marketing and sales funnel builders for many businesses is ClickFunnels. It has been around since 2014, and by now, has a well-established customer base with around 100,000 users and hosts over 450,000 websites.
Depending on the plan you chose, ClickFunnels will charge you the following prices:
|ClickFunnels Plans||Pricing Per month ($)||Annual Cost ($)|
|Two Comma ClubX||2497||29964|
When you compare ClickFunnels and Kartra side-by-side, you’ll see obvious similarities and differences. Both were created to help emerging businesses transition towards the online realm by providing them with software tools.
ClickFunnels focuses heavily on sales funnels, whereas Kartra is more of an all-encompassing business needs provider for online marketing and sales building. Plus, the jump between their basic to the platinum plan is significantly higher compared to Kartra Pricing packages.
If you’re not concerned about other aspects of online businesses, then check out ClickFunnels, but note that Kartra Pricing plans allow you to save much more money, providing added functionality, even when you opt for their premium solution. Plus, you won’t have to rely on add-ons that are not designed to gel with your platform, which may lead to undesirable downtimes and loss of revenue.
Kartra vs. Kajabi
If there’s any platform that can go head to head with Kartra it is Kajabi. The biggest difference between the two is in terms of what kind of business you can run on them. Kartra allows you to host a marketplace for digital products and services, as well as an e-commerce platform for selling material goods.
Only the former is true for Kajabi, and even that too for a specific set of online services, that is, the sale of digital content and online courses. But they both let you build websites with ease and include automation, sales flow, and emailing tools to manage your business.
Keeping a focus on eLearning businesses, they do have a number of stark differences:
- Both let you build websites and market your content; however, Kartra is primarily for digital marketing, whereas Kajabi is specifically for hosting online courses.
- You can run a blog on Kajabi but not on Kartra; however, you can circumvent this problem by adding pages to your websites.
- Kajabi doesn’t offer helpdesk services, while Kartra makes it a feature even on its basic package. With Kajabi, you’ll have to go for a third-party service to enable this option for users, adding to the cost.
- Kajabi doesn’t offer a scheduling and calendar platform. Again, you might have to rely on third-party add-ons like Calendly to achieve this functionality.
In terms of pricing, Kajabi offers three plans with the following prices with almost a 20% discount if you opt for billing on an annual basis. But, unlike Kartra, they offer a trial period of 28 days.
|Plans||Monthly Billing ($)||Monthly price with Annual Billing ($)||% discount|
Given the added functionality of Kartra, it may seem like a suitable option. Plus, this price, although comparable to Kartra’s plans, might still harbor some added costs when you consider the add-ons you’ll require.
Kartra vs. Thinkific
Kartra and Thinkific are both excellent platforms for creating and managing eLearning websites and membership platforms that offer a service. However, some key differences need to be contrasted to gauge a better understanding of their niches.
Thinkific has been around since 2012 and solely caters to the online course market, helping create membership sites, content hosting, and landing pages. Kartra extends these areas and provides additional features like email marketing, sales funneling, video hosting, helpdesks, and scheduling services.
Thinkific goes the extra mile when it comes to tools for customizing eLearning, like integrated quizzes, assignments, and surveys. In Kartra, you might have to look for alternative means or use their API for building your own.
In terms of pricing, you can start Thinkific with a 30-day free trial period. Like all the platforms on this list, you get to choose between two modes of payment, monthly and on an annual basis, the latter giving you an almost 20% discount.
|Plans||Monthly Billing ($)||Monthly price with Annual Billing ($)||% Discount|
The basic plan for Thinkific is much more inexpensive than Kartra’s; however, it is only for a particular business and outshines Kartra in that area. However, Kartra’s pricing for its platinum account is comparable to Thinkific’s Premier account, allowing you to get a hold of Kartra’s full functionality, which may be more beneficial if you’re managing a high number of eLearners.
Kartra vs. WordPress Plugins
WordPress is the most widely used self-hosting and content management system (CMS) out there. Users can use it to get the same functionality as Kartra owing to the plethora of plugins it has to offer. These include WordPress LMS plugins and membership site plugins. Each plugin may have a cost associated with it; hence your final product’s operational costs will be the cumulative cost of all these plugins.
WordPress is slightly tricky to use and may discourage business owners from opting for it when starting their transition online as you’ll have to purchase a domain name and hosting service beforehand. Then you can take advantage of all the themes and plugins required to build your online platform.
Kartra’s fixed pricing means that you’re less likely to encounter any financial surprises when running your business. You pay for it and can then work with the features it offers (no maintenance necessary).
Kartra Pricing FAQs
Can you cancel or change plans anytime?
Yes, you can change your subscription via their self-service portal. Their plans are budget-friendly and offer one of the lowest prices out there given the varied services they offer.
Why is their pricing so low?
You must be wondering why they’re offering such low and competitive prices. What’s the catch? Perhaps the answer lies in Kartra’s legacy of being a cloud software solutions provider. Their know-how to develop an affordable cloud-based platform with competitive pricing options. It wasn’t easy to make, and Kartra claims that it took them 3 years to develop it.
Which package should you choose?
Other than the differences mentioned above in their respective sections, Kartra’s plans allow you to get a feel of all of their tools and features. Add-ons aren’t extra (except for bandwidth and emailing resources) and are included in all their plans, like checkout builder, funneling, forms, leads, analytics, and much more.
It’s more of a question of scale as Kartra pricing plans only differ in the number of leads, domains, emailing, and bandwidth volume. Analyze which one you’ll need for your business and scale appropriately on the go.