How Cousett Hoover Built Techie Mamma Helping Mompreneurs Maximize Technology and Scale Their Businesses

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Who are you and what course have you created?

Cousett Hoover photoCousett is known as Techie Mamma. She is the mom of 2 boys and loves all things tech-related. Through her passionate tech instruction, Cousett teaches DIY  Mompreneurs how to maximize the technology so they can scale their business, live the lifestyle they want, and contribute something unique with fantastic technology. The Tribe Membership helps DIY Mompreneurs learn all the techniques and strategies needed to succeed. The Techie Mamma Facebook group and blog DIY Mompreneur Life focuses on all aspects of being a Mompreneur and maximizing productivity from home life to raising kids and beyond.

What market does your online course serve?

My courses are for DIY Mompreneurs (and small business owners) who are tired of the YouTube searching game. They want to DIY but they are smart to know that a little extra hand-holding is important. I create courses and videos specific to the needs of my audience at the time needed. Featured courses include DIY WordPress Site and Life After Blog Setup.

What’s the biggest benefit of taking your course?

Getting just in time help when DIY saving hours of trying to figure it out

How did you get into the market?

I am a mompreneur myself and like to DIY everything in tech. I love tech and love educating that I started just teaching others I connected with. This led me to believe I could expand this into a course so more could benefit.

Why did you decide to create an online course in the first place?

To reach out to more who needed help and make a little passive income.

Cousett Hoover membership

Did you have any moments of doubt before you created/launched it? If so what made you turn it around and do it anyway?

Yes, I did have doubts. I was able to overcome them by changing up the format to something that worked better for me and decided that the completely polished 100% videos weren’t necessary. I stopped stressing about the small details and just embraced who I am and my teaching style.

What’s your online course like?

A combination of all of the above. Everyone learns in different ways. I have a video showing how to go through the steps (and some video with a presentation format) and I also have step by step content for most lessons. I am also working on getting transcripts and audio versions of the videos for those who like to read directly the content or just listen to the content.

Cousett Hoover videos

How long did it take you to create your course?

The first course took months to create. The second full more polished course took a week.

Tell us a little about the process of launching your course and getting your first sale(s).

I have just done some soft launches. I try to offer a lot of value with my membership besides just the courses.

Do you have a lead magnet?

I have various lead magnets but nothing specific for the courses.

Cousett Hoover video samples

What’s the traffic strategy that works best for you?

I get organic traffic from SEO from my blog and YouTube videos. I have done small ad attempts with Facebook but nothing besides that.

What online course platform are you using?

I use LearnDash as my online course platform and I love it!

Are there any features you wish it had?

No with WordPress I am able to build in whatever features I need.

What made you decide to use your chosen platform over others?

I knew I would use WordPress because I teach WordPress and want to show in real life all that is possible. I also don’t want to pay a subscription for other platforms. WordPress allows me full control and can even build out custom plugin integrations if needed.

Cousett Hoover courses

What other tools do you use to run your online course business?

Here are some of the tools I use:

  • I use ConvertKit for email marketing.
  • Camtasia for recording.
  • for video hosting.
  • WordPress for everything else including EDD for purchases and soon a membership plugin to manage this better. EDD integrates with tools like e-signature for contracts and more.

What books or training programs have you found useful on your journey to a successful business owner that others might find valuable too?

I listen to a lot of podcasts and I love the Boss Mom podcast, and Amy Porterfields podcast.

I have purchased the BC Stack bundle and Ultimate Bundles compilations. They have valuable resources but can’t name something specific.

Do you have any big mistakes you’ve made along the way that you’d be willing to share?

Launching too soon. Being too impatient to get something out. It’s my other extreme to being a perfectionist and never launching but I need to find a happy medium and learn how to launch better.

Cousett Hoover blog posts

Please share some idea of revenue.

It is still small but probably about $500 per month.

Please tell us a little about what the money you’ve earned from your course has done for you.

Nothing yet just supporting the family. Hopefully eventually lowering some debt to get to the rest.

In addition to revenue are there any numbers you would like to share?

In the past month, I have been invited to GBTK and 3 major online summits to present about my process. Not sure if this works. I don’t have any crazy numbers yet but my blog is growing at about 200% per month.

What has creating your course done for you personally?

It’s great because I feel like I am using my education in Educational Technology. I feel like I am contributing something at an affordable price.

I love to educate and this is a way I can educate those near and far and help them while making a little money. - Cousett Hoover Click To Tweet

Cousett Hoover options

Do you have a story of a transformation from any of your clients?

Two of my clients since switching to WordPress or redesigning their site have been accepted into Mediavine. This is amazing. It is something I aspire to one day and I am so happy I had a part in their success.

What advice do you have for people just starting out?

It takes time and consistency. Don’t focus on a course being 100% polished. Coming from academia this took a long time to convince me.

After participating in several courses I realized that the content is King (just like on your blog) and if it is not 100% polished it is ok. - Cousett Hoover Click To Tweet

I focus more on content being very timely and helpful instead of something coming out months later that is no longer relevant. For example, WordPress just released a massive version of core and if I waited to get the video perfect then my audience wouldn’t be able to see the features when it made sense.

Learn more about Cousett Hoover of

Lisa Parmley
Lisa Parmley

Lisa Parmley is the founder of After gaining a Master's degree, she worked in research for about seven years. She started a training company in 2001, offering a course helping people pass a professional exam. That course has earned multiple 7 figures. She created SEO and authority site building training around 2007 which went on to earn well into the 6-figure mark.

She has 22+ years of experience in the trenches creating and selling online courses. Get help starting and growing your online course business here.

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