What is ConvertKit?

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ConvertKit is an email marketing solution for running advanced email marketing campaigns. Create opt-in forms, tag subscribers, set-up automations, and send email follow-up messages quickly and easily with this email marketing solution.


Who ConvertKit is For:

ConvertKit is specifically designed for bloggers, online course creators, and publishers of just about any kind.

Skill Level:

You do not need any special skills to get started with ConvertKit. The dashboard is simple to navigate. You can create opt-in forms very quickly from the interface (it integrates with other form builders too).


You’ll login to ConvertKit with an online connection. There is no mobile app at this time, but the administration area works on a mobile phone. Setting up your campaigns and writing your emails on mobile has not yet been optimized.

Special Features:

ConvertKit works well and is easy to understand. This tool includes everything a blogger or creator needs so you don’t have to piece everything together. It’s a smart, intuitive, and fun tool compared to other options. Switching to ConvertKit is easy. They’ll even take care of migrating for you when you have 5,000 or more subscribers.


You have to be willing to use the ConvertKit forms and landing pages more or less as is. There are a few things you can change, but many things you cannot. They are fairly minimalistic, which I’m a fan of, but if you’re not, then you might find yourself wishing you could change more aspects of the forms and landing pages.

Detailed Features

✔ Pop-up forms✔ Unlimited Forms✔ Lead magnet delivery
✔ Inline forms✔ Responsive templates✔ Automatic delivery
✔ Slide-in forms✔ Customize design✔ Course sign up
✔ Set timers✔ Custom fields✔ Hosted landing pages
✔ Exit pop-up✔ GDPR compliant✔ Opt-in incentives
✔ Double-opt-in✔ Content upgrades
✔ WordPress plugin
✔ Subscriber data✔ ‘If this, then that’ Rules✔ One-off
✔ Subscribers w/in funnel✔ Choose days/timing✔ Integrate with RSS feed
✔ Opt-in conversions,✔ Drag-and-drop builder
✔ Visual Sequences
✔ Tag/Segment Subscribers

Pricing Model

Starting Price: $29/month for 0 to up to 1,000 subscribers.

Advanced Plans: $149/month for between 10,001 to 15,000 subscribers.

Annual Savings Option: There’s a yearly option where you can get 12 months for the price of 10 months.

Trial Option: Try it free for 14-days with a credit card.

Free Version: All versions of ConvertKit are paid, there are no free versions. However, you can request a Demo and try the tool free for 14 days.

Guarantee: I don’t see a money-back guarantee, but you can try the software out for 14-days. Make sure to cancel before then and it won’t cost you anything.

Customer Support

Training: Articles, guides, and free workshops.
Support: 24/7 Email and live chat support.

Company Details

Founded in: 2013 by Nathan Barry
Headquarters: Idaho, USA

Competing Tools

AWeber, Mailchimp, and GetResponse are all ConvertKit competitors. Each is an email marketing solution with similar features and similar pricing.

Lisa Parmley
Lisa Parmley

Lisa Parmley is the founder of coursemethod.com. After gaining a Master's degree, she worked in research for about seven years. She started a training company in 2001, offering a course helping people pass a professional exam. That course has earned multiple 7 figures. She created SEO and authority site building training around 2007 which went on to earn well into the 6-figure mark.

She has 22+ years of experience in the trenches creating and selling online courses. Get help starting and growing your online course business here.

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