What is Thrive Leads?

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Thrive Leads is a WordPress plugin that offers high converting opt-in forms allowing you to build your email list faster. This tool offers a variety of different opt-in forms, advanced targeting, A/B testing, and reporting.


Who Thrive Leads is For:

Thrive Leads was created for business owners using WordPress who is interested in growing their email list. It’s perfect for online course businesses trying to build up an audience for their courses. If you’re building an email list now and you add Thrive Leads into the mix, you’ll likely see an increase in the number of subscribers due to this tool’s advanced opt-in forms and triggers.

Skill Level:

I had a little difficulty setting up Thrive Leads so I think a first-time user could find it somewhat difficult to use. With some effort, you can get your opt-in forms set-up and since you’ll probably leave them for a while, it’s not something you’ll have to re-visit all the time.


You’ll need to login to your Thrive Leads account and download the WordPress plugin from there. Once that’s done, visit WordPress to set-up your opt-in forms. Everything takes place inside your WordPress dashboard.

Special Features:

Compared to the higher priced recurring subscription tools that do the same thing, Thrive Leads is definitely a deal. In addition, Thrive Leads offers several different types of customizable opt-in forms with advanced triggers like exit triggers, time triggers, scroll triggers, and click triggers. You can also target your opt-in forms to the specific content your reader is viewing (you can set this up by category, tag, or anything else). It’s a very feature-rich tool.


As mentioned, it’s tricky to set-up because there are so many options available. At first glance, it may be overwhelming. If you take the time to review the tutorials then you’ll be able to get it working. Thrive Leads only works on WordPress so if you’re using another site builder, you’re out of luck.

Detailed Features

✔ Lightbox overlay✔ Customizable forms✔ Active Campaign
✔ 2-Step optin✔ Conversion focused design✔ MailChimp
✔ Optin widget✔ SmartlinksConvertKit
✔ In-content form✔ Advanced A/B testingInfusionsoft
✔ Ribbon✔ Reporting✔ AWeber
✔ Slide-in✔ Exit intent & smartexit✔ GetResponse
✔ Screen filler✔ Advanced trigger options✔ Ontraport
✔ Content lock✔ Precise targeting✔ WordPress
✔ Multi-step forms✔ Animations✔ Twitter

Pricing Model

Starting Price: $67 for the entire feature set along with 1 year of support for 1 site.

Advanced Plans: You can install the plugin on up to 15 sites with the entire feature set along with 1 year of support for $147.

Annual Savings: You can only purchase this tool with an annual payment. You can opt to pay for all the Thrive plugins and themes on up to 25 different sites for $19/month if paid annually.

Trial Option: There is no trial option for this plugin.

Free Version: All versions of this plugin are paid versions, there is no free version.

Guarantee: There is a 30-day money back guarantee.

Customer Support

Training: Articles, video tutorials, and knowledge base.
Support: Email and support forum.

Company Details

Founded in: 2013 by Shane Melaugh and Paul McCarthy
Headquarters: Winterthur, Switzerland

Competing Tools

Leadpages is a competitor of Thrive Leads. Leadpages will work with any site builder (including WordPress) and offers opt-in forms as well as a landing page builder. It does however, come with a monthly fee which works out to be more expensive than the yearly fee for Thrive Leads. Sumo is another competitor which helps you build higher converting opt-in forms. Sumo has a free and paid version (which also has a monthly fee). Thrive leads is definitely the least expensive option for creating high converting opt-in forms.

Lisa Parmley
Lisa Parmley

Lisa Parmley is the founder of coursemethod.com. After gaining a Master's degree, she worked in research for about seven years. She started a training company in 2001, offering a course helping people pass a professional exam. That course has earned multiple 7 figures. She created SEO and authority site building training around 2007 which went on to earn well into the 6-figure mark.

She has 22+ years of experience in the trenches creating and selling online courses. Get help starting and growing your online course business here.

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