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GetReponse for Email Marketing Follow-Up
GetResponse is an email marketing solution that offers easy email campaigns, landing pages, and marketing automation all-in one tool. GetResponse has grown from a basic email marketing tool to one offering detailed analytics, split testing, and advanced automations.
Overview
Who GetResponse is For:
GetResponse is a great email marketing solution used by any and every type of small business including online course creators. It’s the solution that continually adds to their feature set allowing them to move from email autoresponder to a full marketing suite.
Skill Level:
GetResponse is intuitive and easy to use. You can definitely get your email campaigns up and running with GetResponse with minimal help, but if you need help they offer tutorials and fast response times.
Deployment:
You can access your GetResponse account from your online dashboard. In addition, they offer mobile apps where you can manage your list, send emails, monitor forms and landing pages, and more. Their apps are fairly advanced compared to the apps offered by other email marketing tools.
Special Features:
GetResponse has always been easy to use and a favorite email marketing tool for many. They now offer fully responsive landing page templates designed for high conversion and customization with ShutterStock images. They also offer a countdown timer you can add to your pages. Their A/B testing feature is also a nice addition.
Disadvantages
I’ve really not seen many disadvantages with GetResponse. As they grow and expand their feature list I’d be on the look out for whether or not it becomes too complex. Right now their prices are still very competitive (and in many cases, they are less than other big names) and they really offer a great feature set with ease of use. Nothing really to complain about here!
Detailed Features
| EMAIL MARKETING | MARKETING AUTOMATION | FORMS/LANDING PAGES |
| ✔ Deliverability | ✔ Automation templates | ✔ Mobile workspace |
| ✔ Autoresponders | ✔ Scoring | ✔ Landing page templates |
| ✔ Email templates | ✔ Web event tracking | ✔ List builder apps |
| ✔ Perfect timing | ✔ Cart abandonment | ✔ Online surveys |
| ✔ Time travel | ✔ Automation segmentation | |
| ✔ RSS to email | ||
| ANALYTICS | DESIGN | ADDITIONAL FEATURES |
| ✔ A/B testing | ✔ Drag-and-drop editor | ✔ CRM |
| ✔ Global view | ✔ Dynamic content | ✔ Ecommerce |
| ✔ Spam checker | ✔ Image editor | ✔ Webinars |
| ✔ Real-time mobile preview | ✔ Integrations | |
Pricing Model
Starting Price: $15/month for up to 1,000 subscribers.
Advanced Plans: $165/month for up to 10,000 subscribers + additional features.
Annual Savings: You’ll save 18% on a 12-month plan and 30% when you sign up for a 24-month plan.
- Learn all the details of GetResponse pricing.
Trial Option: 30-day trial with no credit card needed.
Free Version: All plans are paid, there is no free option other than the 30-day free trial offer.
Guarantee: I wasn’t able to find a money-back guarantee, but since you can try the software out first, you probably won’t need it.
Customer Support
Training: GetResponse offers free training in the form of free courses on list building, whitepapers, reports, videos, guides, and more.
Support: 24/7 live chat, email support.
Company Details
Founded in: 1998 by Simon Grabowski
Headquarters: Gdansk, Poland
Competing Tools
GetResponse is very similar to AWeber and ConvertKit. In fact, they all have nearly the same basic feature set.
