Leadpages Pricing Plans and Features [2023]

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This guide is fully updated for the 2023 Leadpages pricing options. We’ll look and see which Leadpages plan is right for you, but first, let’s quickly go over what Leadpages has to offer.

Leadpages is an advanced opt-in and landing page builder with very reasonable pricing. The primary purpose of the Leadpages platform is to generate opt-in forms, pop-ups, ad alerts, and landing pages that help you collect leads and sales.

According to Leadpages, they support more than 40,000 small businesses in their growth journey. They started in 2012, so they’ve been around for over a decade and have one of the best and easiest-to-use landing page builders and opt-in form creators.

How Much Does Leadpages Cost?

Leadpage pricing plans consist of two main pricing options (plus another, you have to contact them for access). These main plans are available for a monthly or an annual subscription. Their annual plans are popular since you will save significant money with them.

Leadpages pricing screenshot.

Leadpages offers a Standard Plan, $37 per month, or a Pro plan which is $79 per month. You can save big by choosing annually with both. On the yearly plans, you’ll save $144 per year with the Standard and $300 per year with the Pro plan.

The main differences between the pricing plans are features like priority phone support, unlimited A/B testing, sub-accounts, and advanced CRM integrations.

The features of each plan are listed in table format for your convenience here:

Standard Plan Pro Plan
$49 per month or save $144/year with annual billing $99 per month or save $300/year with annual billing
1 site 3 sites
Unlimited landing pages w/hosting Unlimited landing pages w/hosting
Unlimited leads & traffic Unlimited leads & traffic
Unlimited pop-ups & alert bars Unlimited pop-ups & alert bars
Free custom domain Free custom domain
Mobile-responsive templates Mobile-responsive templates
Lead notifications Lead notifications
Chat, email tech support Chat, email tech support
40+ standard integrations 40+ standard integrations
1-on-1 quick start call 1-on-1 quick start call
Online sales & payments
Unlimited A/B split testing


Leadpages integrates with many email marketing solutions, including ActiveCampaign, Aweber, Constant Contact, ConvertKit, Drip, GetResponse, Klaviyo, Mailchimp, and many others. It also integrates with a wide variety of other tools like WordPress, GoToWebinar, Calendly, Google Analytics, Facebook ads, UseProof, and Intercom, along with many more. You can integrate with even more tools by using the Leadpages Zapier integration.

Essentially, Leadpages will likely integrate with any tool you’re currently using.

14-Day Free Trial

There’s also a 14-day free trial available on both plans, but no free Leadpages plan exists.

Now let’s get into the plans …

Leadpages Standard Plan – $49/Month or Save $144 with an Annual Plan

The Standard plan is the Leadpages starter plan. This is the plan that I’ve used and used to collect thousands of leads.

Custom image of Leadpages Standard plan features.

The Standard plan features include:

  • 1 site
  • Unlimited landing pages
  • Unlimited Pop-ups & Alert Bars
  • Free hosting
  • Unlimited Leads & Traffic
  • Standard integrations (40+)
  • Lead notifications
  • Mobile-responsive templates
  • Email & chat support

Since you’ll gain access to unlimited landing pages, hosting, leads, pop-ups, and alert bars makes this plan is an easy choice if you’ve already decided to use Leadpages.

Who is the Leadpages Standard Plan Best For?

This plan is for you if you only need to capture leads on 1 site. You’ll have everything you need to run your lead-driven website. You can collect all the leads possible from your one site and get everything you need for your opt-in forms and landing pages.

Leadpages Pro Plan – $99/Month or Save $300 with an Annual Plan

Upgrading from the Standard to the Pro plan comes with a jump of $50 a month.

The biggest difference between this plan and the Standard plan is the number of sites you can run Leadpages on. With the Pro plan, you can collect emails from opt-in forms and landing pages on 3 sites. There are a few other differences between these two plans.

Custom image of Leadpages Pro plan features.

Take a look at exactly what the Pro plan offers:

  • 3 sites
  • Unlimited landing pages
  • Unlimited Pop-ups & Alert Bars
  • Free hosting
  • Unlimited Leads & Traffic
  • Standard integrations (40+)
  • Lead notifications
  • Mobile-responsive templates
  • Phone, email & chat support
  • Online sales & payments
  • Unlimited A/B split testing

Just like the Standard plan, you get access to unlimited landing pages, hosting, leads, pop-ups, alert bars, and free hosting. You’ll not ever max out of either plan.

The main differences between the two plans are the number of sites you can use Leadpages on. In addition, with the Pro plan, you gain access to phone support and email and chat support.

Another main difference is that the Pro plan offers the ability to make online sales and payments and unlimited A/B split testing.

Who is the Leadpages Pro Plan Best For?

You’ll definitely want to invest in the Pro plan if you have more than one site on which you plan to collect leads. You can always start with the Standard plan on one site and see how you like Leadpages. If it’s working out the way you hoped, then add it to your other sites (up to 3 total).

If you’re planning on offering online sales and taking payments, then the Pro plan is a must. This feature will allow you to integrate with Stripe and accept credit card payments right from your landing pages, site, and even pop-ups!

Leadpages Advanced Plan

Although it’s not included in the pricing table, Leadpages offers an Advanced plan. You can get the exact details of this plan by contacting Leadpages.

It includes all the features of the Pro plan, plus:

  • Master account
  • 5 client accounts
  • Advanced Integrations
  • 1-on-1 onboarding call

You need to contact Leadpages to get more information on this plan. They may be willing to customize your plan if you need even more accounts.

Who is the Leadpages Advanced Plan Best For?

The Advanced plan is right for you if you’re running a media company or a marketing agency. The Advanced plan is for you if you have more than 3 sites you want to use Leadpages on. In addition, they’ll help you get set up on the platform.

Leadpages Pricing Compared to Competitors

There’s not another tool quite like Leadpages if you’re looking for both a page builder and an opt-in form builder. We’ve rounded up the closest competitors to compare the prices to Leadpages. As you’ll see, some competitors offer only a page builder while others offer only opt-in forms. In addition, a few offer a lot more than page building an opt-in form building and come with an entire suite of features. Take a look!

Instapage vs. Leadpages Pricing

Instapage is a much more expensive tool than Leadpages. Its lowest cost is $299 per month compared to Leadpages highest plan at $99 per month.

Custom image of Leadpages vs Instapages prices.

Both Leadpages and Instapages offer no limits on conversions. Instapage offers unlimited domains, whereas the $99 Leadpages plan offers up to 3 domains. So if you have a lot of domain names that you want to collect leads from, Instapage can start to pay off for you.

In addition, Instapage has a built-in AI content creator which you may find helpful.

They also offer Instablocks, which allow you to save and reuse content blocks across the domains in your account.

Another nice feature of Instapage is its dynamic text replacement. This will be useful if you’re running paid ads on landing pages. It will allow you to change the landing page text to match the text in the ad, which can result in higher conversions with lower effort.

If you need the extra features that Instapage offers, it may be worth it to pay 3x the price of Leadpages Pro plan. Instapage and Leadpages both offer easy-to-use, customizable landing page builders, but Instapage is geared more toward heavy users.

Systeme.io vs. Leadpages Pricing

Systeme.io offers more features than Leadpages. In addition to creating landing pages, you can send emails from the tool. So your email marketing and funnel are all housed under the same roof. Systeme.io also offers the ability to run your online courses through the software and run a community.

Custom image of Leadpages vs Systeme.io prices.

So with Systeme.io, you get many more features than with Leadpages. You can send unlimited emails with any Systeme.io pricing plan. However, the number of contacts you can have is limited. Here is a breakdown of the number of contacts you can have on each Systeme.io plan:

Plan Price Per Month Annual Price Number of Contacts
Free $0 $0 2,000
Startup $27/month $228/year 5,000
Webinar $47/month $396/year 10,000
Unlimited $99/month $828/year Unlimited

With Leadpages, both plans offer unlimited contacts through their landing pages and opt-in forms.

Leadpages only offers two plans; one at $49 per month and the other at $99 per month. Both Leadpages and Systeme.io are within nearly the same price range. Systeme.io offers more features. However, Leadpages is a superior landing page and opt-in form builder with unlimited traffic and leads.

Optin Monster vs. Leadpages Pricing

Optin Monster annual plans are 50% off the monthly plans, but to compare, we’re showing you monthly in the chart so you can see Leadpages vs. Optin Monster more clearly.

Custom image of Leadpages vs Optin Monster prices.

Here is a chart that shows monthly and yearly Optin Monster prices:

Plans Monthly Price Yearly Price (Billed Annually)
Basic $19/month $9/month
Plus $39/month $19/month
Pro $59/month $29/month
Growth $99/month $49/month

Optin Monster is very similar to Leadpages when you review the features of each one. One significant difference is that while Leadpages can help you build unique landing pages and opt-in forms, Optin Monster is more focused on helping you build opt-in forms. Therefore, Optin Monster has even more options for the opt-in forms than Leadpages. For example, while you can create pop-up forms with both solutions, Optin Monster has lightbox popups, floating bars, countdown timers, scroll boxes, and any tool’s best exit intent detection. In addition, Optin Monster offers the opportunity to create gamified wheels.

I’ve used Optin Monster and Leadpages and would see that Leadpages is easier to use. However, Optin Monster might be the better choice if you don’t need to create landing pages since it has more opt-in form options and features.

Unbounce vs. Leadpages Pricing

Unbounce has branded itself as a higher-end landing page and lead collection solution. Their plans start at $99, which is the highest price for Leadpages.

With that $99 Unbounce plan, you get unlimited landing pages, popups, and sticky bars, but they have caps on the number of conversions and visitors.

To contrast with the Leadpages $99 plan, you get unlimited conversions and visitors. With the Unbounce $99 plan you can have up to 500 conversions and up to 20,000 visitors. In addition, with Leadpages, you can have up to 3 domains, and with Unbounce you only get 1 domain on the $99 plan.

Custom image of Leadpages vs Unbounce prices.

Here are the rest of the Unbounce plan prices:

Plan Monthly Price Yearly Price (Billed Annually)
Launch $99/month $74/month
Optimize $145/month $109/month
Accelerate $240/month $180/month
Concierge $625/month $469/month

The main difference between the Unbounce plans is the number of conversions, visitors, and domains allowed per plan. The most expensive plan, the Concierge plan for $625/month if you pay by the month, allows 5,000 conversions, 100,000 visitors, and 25 domains. However, Leadpages offers unlimited conversions and visitors. Unbounce does promise more accessible building, more innovative features, and better results than the competition, so it may be worth a look if you’re a higher-end user.

Leadpages Pricing FAQs

Is there a free trial for Leadpages?

There is a 14-day free trial available on all Leadpages plans. There are no hidden costs or fees in the free trial offered by Leadpages. However, if you’re not planning on paying for a plan after the free trial, you will have to cancel before the trial period ends. Otherwise, you’ll be automatically bumped to a paid subscription and billed accordingly.

Can I cancel my plan?

You can cancel your subscription at any time. If you choose to cancel before the subscription period is over (whether you’re paying monthly or yearly), then you will still have access to all the features until that period ends. However, any sub-accounts must be deleted before cancellation.

Does Leadpages have a money-back guarantee?

Unfortunately, Leadpages does not offer a refund after cancellation. Try them out for 14 days and then cancel if you’re not seeing the value you were looking for. Otherwise, you are locked in for the duration of your subscription (whether monthly or yearly). You can always cancel, which means you won’t see any additional charges.

Which Leadpages pricing plan should you choose?

If you only have one domain, then start with the Standard plan. Give the unlimited landing pages, pop-ups, and alert bars a try on your one site. Unless you need the online sales and payments feature, or A/B split testing, if you only have one site, then the Standard gives you everything you need. If you have multiple sites or want those extra features, upgrading to Pro will be worth it.

Lisa Parmley
Lisa Parmley

Lisa Parmley is the founder of coursemethod.com. After gaining a Master's degree, she worked in research for about seven years. She started a training company in 2001, offering a course helping people pass a professional exam. That course has earned multiple 7 figures. She created SEO and authority site building training around 2007 which went on to earn well into the 6-figure mark.

She has 22+ years of experience in the trenches creating and selling online courses. Get help starting and growing your online course business here.

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