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- Who: LaTisha Styles
- Website: youvegotclients.com and latishastyles.com
- Course Topic: Business
- Interesting Stats: Spent nearly $200,000 on advertising with average return of 3 to 1
Who are you and what course have you created?
My name is LaTisha Styles and I help business owners shift subconscious blocks, raise their rates, and build the marketing systems they need to create massive profit.
My course is called The Path to 6-Figures. It contains all of the steps that I took to reach 100k in revenue in a year. It’s designed for coaches and digital product creators who want to create marketing systems to sell their offers consistently.
What market does your online course serve?
We work with coaches who are just getting started and want a step-by-step process for launching a successful coaching business.
We also work with experienced coaches who offer one-on-one services and desire more time freedom in their business.
And finally, we help coaches who have launched a group program and need help creating a consistent flow of clients and income.
What’s the biggest benefit of taking your course?
The biggest benefit is the hands-on support and community that each student receives. In addition to the project-based program that includes pre-recorded training videos, fill-in-the-blank templates, and done-for-you elements, we also host live Q&A sessions so students get the support they need.
How did you get into the market?
I started my coaching business with just 6 email subscribers. The turning point was when I started booking clients consistently and six figures every year felt like it took forever. I knew that I had a passion for helping others, but I needed something that worked consistently. At the time, I was hosting virtual training sessions once per week, and each time I would invite the attendees to book a call. I was wearing my introverted energy out and I felt really drained.
So I decided to place the recording on my website and run an ad so people could watch it whenever they wanted. A few days later, I was on a call with a potential client. When I asked her how she found me, she told me, “I saw your ad.”
That’s when I realized I had stumbled upon the secret I had been missing all along. After starting and growing my own successful coaching business, I started teaching my system to others who wanted to create predictable, consistent income.
Why did you decide to create an online course in the first place?
Initially, I began teaching my process to friends and colleagues. But then I realized that I could save time by pre-recording the sessions and then hosting a q&a call each week. I tested this course over the span of several years before finalizing it into its current iteration. Each time I focused on improving the student experience, increasing the success rate, and decreasing the time commitment.
Did you have any moments of doubt before you created/launched it?
Before launching this course, I had created at least 10 or 15 other courses. The first course I created had zero buyers. The next course had 3 buyers. Each time I created and launched a course, I learned more about marketing.The difference between my first course which had no buyers and my next course which had buyers is that I first validated the topic before creating the course. - LaTisha Styles Click To Tweet
What’s your online course like?
My course includes pre-recorded training videos. Some of these are slide-based and others are “talking-head” with me in a frame. I include fill-in-the-blank templates and even some done-for-you elements depending on the purchase level. I do not include quizzes but I do have a feedback survey at the end of each module.
How long did it take you to create your course?
I created the current version of my course in 2 months. However, the very first version of this course was a group-based coaching program that I hosted live. I then took those recordings and placed them in the member area. With each new client, I evaluated their experience, and the materials, and determined if I needed to make any changes.I start by outlining the content and creating a roadmap from my client’s starting point to their desired endpoint. Then I work hard to revise that outline and strip away any unnecessary content that could prevent students from… Click To Tweet
Tell us a little about the process of launching your course and getting your first sale(s).
When I launch my course I typically start by sending a survey to my audience. I will ask what they want to learn regarding the topic and then I tailor my launch based on their answers. When I’m ready with a sales page I email the people who took the survey and let them know the doors are open.
Do you have a lead magnet?
I have a lead magnet all about how I turned $27 into $156k of digital product sales. It is a good way for people to get familiar with my teaching style. I don’t have a free trial because I offer lower-ticket courses and I do a free live stream every Saturday on YouTube.
What’s the traffic strategy that works best for you?
I generally use Facebook ads to send traffic to my website and lead magnet. I started just by clicking the “boost post” button and I was able to make sales. After seeing that first success I decided to put some more time, energy, and effort into learning Facebook ads. Over the past 3 years, I’ve spent nearly $200,000 on advertising with an average return of 3 to 1.
What online course platform are you using?
I used a custom-coded membership platform. When I first started I used Thinkific and I still recommend them 100%.
Do you like it?
It has its benefits and drawbacks. I don’t think there’s any one perfect platform, but once you find something that works for you, just stick with it and focus on growing your student base.
Are there any features you wish it had?
I would like for students to be able to save their place in a video. There are not many platforms that offer this which is why I generally create shorter videos.
What made you decide to use your chosen platform over others?
I chose to have a custom platform created because I wanted more control over the enrollment experience. I am able to use advanced features like webhooks to curate the student experience.
What other tools do you use to run your online course business?
I use ThriveCart as my shopping cart of choice, Canva to design my workbooks, and Zapier to connect everything else!
What books or training programs have you found useful on your journey to a successful business owner that others might find valuable too?
My favorite content is on buyer psychology. I love learning about what makes people tick and why we make the decisions we do. Through my studies, I’ve learned that a decision is made first from an emotional standpoint, then logical, and rational.
The 3 books I would recommend if you’d like to learn more on this topic are:
- Influence – The Psychology of Persuasion – Robert Cialdini
- Positioning – Jack Trout
- How to Win Friends and Influence People – Dale Carnegie
And two TED talks:
Do you have any big mistakes you’ve made along the way that you’d be willing to share?
I believe that I’m always on the path even if I might take a detour (or what someone else might refer to as a mistake). There are things I have done that may have slowed down my process, like changing my business name 2 times, or closing a program that was highly profitable; but as with all detours, you get to learn from them and continue moving forward on your path.
Please share some idea of revenue.
In 2021 I generated $314,377 from digital product sales. That includes coaching, leveraged group-based programs, and on-demand courses and downloads. I share all of the details at YouveGotClients.com/25k-digital-products.
Please tell us a little about what the money you’ve earned from your course has done for you.
Financially making money from courses has given me freedom in my day, and the ability to create my own W-2 income and work on my passions.
What has creating your course done for you personally?
Creating a course has given me the confidence to say no more often. As I’ve grown as a business owner, I have a much better sense of self and I am more confident in my choices.
Do you have a story of a transformation from any of your clients?I always say, if you're not willing to work on your mindset and skills, then you'll keep running into the same dead end until your frustration turns into resignation. - LaTisha Styles Click To Tweet
Before that happened to my client, he came to me for help. He thought the reason he wasn’t making more sales was his funnels, or that he had attracted the wrong audience. He originally came to me because of the technical work that I do–but he got a little more than he bargained for when we dove deep into the mindset aspect of things.
Sales are so much more than just a conversation between two people, it’s also a conversation in your head. Do your beliefs about money influence your ability to sell a high-ticket offer? When he came to me, I saw two problems right away. Firstly, he needed to raise his rates. And secondly, he needed to change his mindset about what his services were worth.
The problem wasn’t his closing skills; it was the beliefs supporting those skills. Unfortunately, those beliefs were not serving him. We got to work on shifting limiting beliefs and installing new more empowering beliefs.
Within three weeks he recouped the investment he made to work with me, and booked new clients at DOUBLE the rate he was charging before. Even more interesting is that he didn’t go out and find new people. They were already in his existing audience.
This is one of my favorite client stories because it demonstrates just how powerful mindset work can be.
What advice do you have for people just starting out?
I wish I would have understood more about idea validation before launching. And I wish I would have had a stronger belief in myself and what I am capable of. I started off with a tiny sliver of confidence and it has since grown as I learned to trust myself. But if I had trusted myself more in the beginning, I would have taken fewer detours to get to where I am now.