[Tool] How Lamar Duffy is Growing ReferralHero to Help Creators Get More Word of Mouth and Referrals

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  • Who: Lamar Duffy
  • Website: referralhero.com
  • Course Topic: Referral Software
  • Interesting Stats: First 1000 subscribers by posting AMA (ask me anything) in Facebook groups

Tell us about yourself and the business you started …

I’m Lamar, a serial entrepreneur, a YouTube influencer, and an internationally recognized marketing expert.

Before starting my first business, I was the digital marketing director for italki, an online language-learning platform.

Since 2016, I’ve started and scaled multiple 7-figure e-commerce and physical product brands and consulted for many others.

In 2019, I started a Youtube channel and built and sold a course on “how to start an Amazon FBA business.”  I did over $30,000 in sales on my first course.

In 2020, I sold face masks and other PPE-related products to healthcare organizations making $1.3 million in revenue in 30 days.

In 2021, I wanted to get back into the software space and build a SAAS business.

Through my hands-on experience, I knew how word of mouth (and referrals) could impact a business. I immediately saw the value of ReferralHero, a powerful referral program software. - Lamar Duffy Click To Tweet

I acquired ReferralHero, and since then, my team and I have been helping large and small companies grow their bottom line with this simple-to-use yet amazingly robust referral program software.

Lamar Duffy's siteWho is the market for your business?

ReferralHero offers referral program software for B2B and B2C businesses.

“We are seeing businesses 2X by leveraging the power of word-of-mouth and incentivizing their customers to refer their business to their friends.”

– Lamar Duffy, CEO of ReferralHero

Our target market segments include:

  1. Newsletter creators: features built explicitly for newsletter creators include an easy in-email referral section, forward and refer, etc.
  2. E-commerce: develop a one-of-a-kind referral points-based & loyalty referral solution for businesses
  3. SAAS: sophisticated integration allows customers to host in-app referral campaigns
  4. Blockchain & Crypto: referral software industry’s first native integration using crypto wallet address to track referral conversions
  5. Offline business & service: offline conversion tracking allows offline businesses to digitize their word-of-mouth marketing
  6. Other industries: our templates, e.g., ambassador, contest, milestone, giveaway, etc., are designed to help businesses quickly set up and scale their online referral campaign.

What problem does your solution solve?

We help 2x your business by automating all components of a referral campaign, e.g., generating unique referral links, adding new customers, tracking referral conversion events, automating rewards, etc.

Lamar Duffy's site

Why is it better than other solutions?

Our solution is better than others in that:

  1. We are trusted by the best in the world. From startups to Fortune 500, ReferralHero has helped 6000+ businesses grow by leveraging word of mouth.
  2. Access to 24/7 technical marketing consultants and customer support.
  3. A suite of highly customizable and scalable tools for generating user/subscriber growth.
  4. A fully white-labeled experience (your customers don’t know ReferralHero is powering your referral program).

What are the biggest benefits for your customers?

  • Our customers will be able to track word-of-mouth referrals and watch their businesses grow.
  • Increase customer engagement through a gamified referral program.
  • Improve customer retention rate as the campaigns help build and nurture long-term relations with their customers.
  • Feed other marketing intelligence with valuable insights into their customers’ motivations.

Where did the idea for the business come from?

ReferralHero was acquired in 2021. We believe the market is vast but underserved.

Do you have a lead magnet?

Our lead magnet includes a Referral Marketing Crash Course, a 5-email course that teaches people how to design, set up, and launch a successful referral program to help grow their business. The topics include how to find the right rewards, how to design a great user experience, how to keep their ambassadors engaged, and much more.

While this lead magnet has led to many email subscribers, it is not very good at converting people to paying customers.

Our best lead magnet offers a free product demo and consultation.

Lamar Duffy's site

What’s the traffic strategy that works best for you?

  • Forums: Early on, we contributed to forums and product launches on Product Hunt. We were voted 1st product of the week and 5th product of the month. We still get a lot of traffic from Product Hunt years later.
  • Content/Articles: This traffic strategy currently works best for us. Our organic traffic has grown 350% within the past five months by publishing SEO-rich articles.

What tools do you use to run your business?

I use the following tools for my business:

  • Stripe for payment processing service
  • Sendinblue for lead capture and mass marketing emails
  • Postmark for sending transactional emails in customers’ campaigns
  • Mysql database for running cohort reports
  • Ahrefs for analyzing website data
  • Google Analytics for analyzing traffic data
  • OVH for hosting our software product
  • Shopify store for development and testing
  • Helpscout for customer support
  • Trello for project management
  • Webflow for website hosting

What books or training programs have you found useful on your journey to a successful business owner that others might find valuable too?

These are my top book picks:

  • The Lean Startup by Eric Ries
  • The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone
  • The Untethered Soul: The Journey Beyond Yourself by Michael Alan Singer

Are there any numbers you would like to share?


I got my first 1000 subscribers by posting AMA (ask me anything) in Facebook groups about how I grew my business. I would get questions within the Facebook posts, answer people’s questions, and link to a YouTube video I created.


Content/Articles: This traffic strategy currently works best for us. Our organic traffic has grown 350% within the past five months by publishing SEO-rich articles.

Lamar Duffy's site

Do you have a story of a transformation from any of your clients?

2 x Subscribers with a Mailchimp Newsletter Referral Program [Case Study: SIDE]

How HolidayPirates Gained 320K Newsletter Subscribers in a Single Referral Contest [Case Study]

What advice do you have for people just starting out in business?

When just starting, minimize your idea to the smallest possible version of that concept and do that first. This prevents you from getting overwhelmed with many seemingly big tasks and allows you to launch much faster. - Lamar Duffy Click To Tweet

Starting a business is an emotional roller coaster, don’t let your mind stop you from reaching your full potential.

Don’t be afraid to pivot. If something isn’t working and you feel like you are spinning your wheels. Move on.

Join a mastermind with people in the same industry and more successful than you.

Learn more about Lamar Duffy of referralhero.com:

Lisa Parmley
Lisa Parmley

Lisa Parmley is the founder of coursemethod.com. After gaining a Master's degree, she worked in research for about seven years. She started a training company in 2001, offering a course helping people pass a professional exam. That course has earned multiple 7 figures. She created SEO and authority site building training around 2007 which went on to earn well into the 6-figure mark.

She has 22+ years of experience in the trenches creating and selling online courses. Get help starting and growing your online course business here.

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