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- Who: Kirsha Campbell
- Website: thecashlab.ca
- Course Topic: Business Financing
- Interesting Stats: 5,000 LinkedIn connections in less than 3 years
Who are you and what course have you created?
I have created courses on cash flow management, invoicing, accounts receivable management, accounts payable management, profit increases, and budgeting. You can find them all at thecashlab.ca.
What market does your online course serve?
I serve CEOs, business owners, Not for profits, Construction and Franchises as well as Franchisors.
I serve entrepreneurs and those in the business/corporate environments.
What’s the biggest benefit of taking your course?
You will see increases in profits and cash flow, a reduction of chaos in your business. Your business is positioned to be recession-proof, grow, and strategic moves to enhance development.
Other key benefits are the introduction of systems and processes that are effective as your business scales/grows.
How did you get into the market?
I saw the need for CEOs and business owners to have this customized support. While in the corporate space I realized more and more that business owners and other organizations were experts in their field. However, on the financial side, there was a great need to get support to become more profitable, increase cash flow, and be positioned to be recession-proof and there was also a lack of succession planning.
Business owners and leaders were at a loss at which key numbers to use to grow their business or they were looking at the wrong numbers such as using their bank account to run their business.
This led to some companies en route to bankruptcy without even knowing. I saw a lot of gaps and need and I knew I had to offer support and fill these gaps.
Why did you decide to create an online course in the first place?
I want to reach more people and this medium allows that.
Online courses allow more flexibility with the users being able to access when they need to as well and rewatch over and over.
I saw the need to offer these options to a wider range of people, especially with the diverse needs and timezones in which we are operating in these times. Users need greater flexibility as their schedules change and managing family, business, and other areas of life will change.
Did you have any moments of doubt before you created/launched it?
I kept wanting it to be perfect and yes I did wonder if I was good enough. Maybe we all go through that at times over and over. I wondered if I was added enough value and would make a difference.
I felt limited at times to not offer every single solution needed since all businesses are different and need customized solutions.
In terms of the content, I wanted to ensure I met as many diverse situations and well as made it simple, and engaging, and had powerful takeaways to create the change needed in organizations.
If so what made you turn it around and do it anyway?
I thought of the feedback from prior clients and my results and realized I do bring value to organizations. Then I also looked at some of the results from taking steps from my courses which led to increased profits, cash, and sales in organizations.
I saw the importance of structure and systems and how they improved organizations.
What’s your online course like?
Prerecorded includes Video, texts, slides from PowerPoint, graphs, and visuals.
Live online courses are with games, quizzes, and so on.
How long did it take you to create your course?
It took less than 4 hours for my short courses. I first think of takeaways from the courses. Next, I move to create graphics, graphs, and verbiage as needed. Then I review and review to ensure the material is relevant and will lead to organizations operating more profitably.
My live courses took a longer time- hours especially since I customize the content based on attendees.
Tell us a little about the process of launching your course and getting your first sale(s).
I was approached on LinkedIn by a company to offer training to executives and leaders in the corporate space and I prepared customized content. I was very excited when I got paid.
It was a very exciting experience and life-changing. More importantly, there was positive feedback and they were able to take my action steps to their organizations respectively. I solved problems they struggled with over the years.
Do you have a lead magnet?
I have a lead magnet which is a business health quiz, most of my course sales are not from my lead magnet so far though.
I also do quick live training on Linkedin, Youtube, Instagram, and Facebook to allow people to experience my style and get to know me as well. This is another form of lead magnet I use.
What’s the traffic strategy that works best for you?
I put content out, mostly videos so people get to know me and see my value.
I do live videos and training.
What online course platform are you using?
I actually use zoom and canva.
Do you like it?
I like it so far and I have had no major issues or hiccups.
Are there any features you wish it had?
What made you decide to use your chosen platform over others?
Simplicity and ease! It is also widely used by most people.
What other tools do you use to run your online course business?
I use software such as Kahoot in my online course.
What books or training programs have you found useful on your journey to a successful business owner that others might find valuable too?
I read books and listen to podcasts that talk about the human mind and behavior, such as Power of Habit.
Do you have any big mistakes you’ve made along the way that you’d be willing to share?
I spent too much time trying to perfect my course, instead of learning along the way. That was one of my biggest mistakes.
Please share some idea of revenue.
I earn about $6,000 per live course.
Please tell us a little about what the money you’ve earned from your course has done for you.
I have been able to have more vacations with my boys! We were also able to start supporting families in need locally and in Africa.
In addition to revenue are there any numbers you would like to share?
I’ve seen ancrease in Linkedin connections- over 5,000 now in less than 3 years.I basically used video content to grow my network. I do this by going live daily and offering valuable content and relevant material. - Kirsha Campbell Click To Tweet
What has creating your course done for you personally?
I am honored to be able to share knowledge with others, I have also become more confident and learned a lot from attendees.
Do you have a story of a transformation from any of your clients?
I have seen corporations be more profitable and organized. I also have a client who grew over 300% in 3 years in revenue!
It really made me feel pretty excited as well and a part of a legacy being built.