- Who: Karen L. Garvey
- Website: Happyin90.com and KarenGarvey.com
- Course Topic: Finding Happiness
- Interesting Stats: Gives seminars to hundreds of audience members
Who are you and what course have you created?
My name is Karen Garvey and I've created Happyin90.com to help people turn their life around to find happiness.
What market does your online course serve?
My audience is typically people between the ages of 20 and 60 who have finally decided that their past or present challenges keep creating chaos and they are finally ready to be happy. Women outnumber male purchasers by 2 to 1.
Everything we achieve we learned and practiced. Likewise, you can achieve happiness with the right information, focus, techniques, and practice. Anyone CAN become happier than he or she is today, and every person deserves all the wonderful opportunities that life has to offer. It's never too late to start, and you're never too set in your ways to improve.
What’s the biggest benefit of taking your course?
Happy in 90™ covers your relationship with yourself, with your body, with others, and with the material world. The student will explore their identity, their soul's intention, their relationship with the non-physical universe, as well as explore and improve practical day-to-day experiences. Matters of career, money, self-love, health, and romantic relationships are examined. Participants uncover ways to improve all their relationships with others, from enhancing casual interactions, through creating mutually beneficial relationships with your boss, romantic partner, parents, neighbors, staff, children, and friends, etc.
How did you get into the market?
I realized that we are taught everything in schools, but we’re not given a blueprint for just knowing how to create ongoing happiness.
The content of this course is carefully culled from a decade of my books, seminars, client successes, and my personal integration of the material. Every idea, perspective, technique, and exercise included has been successfully implemented by real-life people with real-life concerns. Further, the array of topics covers just about every area of life in which major or minor improvements will lead to greater happiness.
Why did you decide to create an online course in the first place?
I truly believe that happiness is a learned skill. Everyone deserves sustainable happiness.
Did you have any moments of doubt before you created/launched it?
I had complete confidence in the course material. My doubts centered around marketing. I mostly wondered how I would get this course out there to have the greatest impact.
Despite the doubt, the creation of the course felt unstoppable. Most of that as a result of all the passion that went into it.
What's your online course like?
Happy in 90™ is designed to be an easy-to-navigate online course that allows the user to become happier.
The course is divided into three segments, 30 days, 60 days, and 90 days. Each segment outlays tools, information, ideas, and strategies for vastly improving the quality of one’s life via exercises, videos, and an included workbook.
How long did it take you to create your course?
The course took four years to complete; however, the content itself took over ten years.
Tell us a little about the process of launching your course and getting your first sale(s).
Marketing is not science! For those who tout surefire methods, they should offer a money-back guarantee the way that I do for HappyIn90 haha. For me, it was trial and error, and, invariably, the best sales leads were from my clients, audiences, and former students of the course.
What's the traffic strategy that works best for you?
In addition to relying on word-of-mouth and testimonials, I also employ an affiliate program for interested past users and generously share the proceeds with them. Who better can tout the benefits of the program than past, enthusiastic users who have completed the course and whose life improvements exceeded their expectations?
What online course platform are you using?
I developed my own stand-alone website that I like.
Are there any features you wish it had?
I’m happy with its performance and its ability to grow with me.I especially like that we have built-in an automatic, one-day-at-a-time feature. This feature keeps future days locked until the user finishes the prior day’s lesson. -Karen L. Garvey Click To Tweet
By allowing only one new lesson per day, I am compelling the user to take advantage of the value of time. It takes time to absorb, digest, and learn the material.
What made you decide to use your chosen platform over others?
I wanted my own website so I could design the course exactly as I want it.
What other tools do you use to run your online course business?
I do regularly update the accompanying workbook and downloadable PDFs associated the course
What books or training programs have you found useful on your journey to a successful business owner that others might find valuable too?
As with all successes, your attitude and your energy will determine the outcome as much as any other factor. Envision your success. Believe in it.
Do you have any big mistakes you’ve made along the way that you’d be willing to share?
Yes, I would have interviewed more website developers. Mine came highly recommended but, in the end, he was far more expensive than competitors.
Please share some idea of revenue.
It’s not that easy to quantify sales because it varies directly with my speech schedules, promotions, and paid social media advertising. I receive my greatest sales immediately following a multi-hundred audience presentation.
Please tell us a little about what the money you've earned from your course has done for you.
All of the proceeds have gone to fund my children’s college educations (2 down, one to go). I see it as that “extra” revenue that makes life easier and it has eliminated my need for student loans so far.
What has creating your course done for you personally?
The greatest satisfaction has come from having in writing how I personally overcame a difficult childhood, questionable health, and scarcity to create a powerfully happy and abundant life. Since each step is duplicable, it’s a great achievement to be able to share the steps in a fun and motivating format with others.
Do you have a story of a transformation from any of your clients?
One of the earliest clients who completed the course experienced such profound and everlasting improvement in every area of her life, that she is quite her job to dedicate herself to teaching, coaching, and selling the course to others.
What advice do you have for people just starting out?Creating an online course can be as daunting as writing a book. -Karen L. Garvey Click To Tweet
Scheduling in hours every day or every week dedicated to only working on the course will get it done. Use those hours diligently each time they appear on your calendar and you will be so excited to see how much you have achieved over time.