[Tool] Why James Watts Built Teach.io for Experts

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  • Who: James Watts
  • Website: teach.io
  • Interesting Stats: Scaled first online course from 0-$300k/month in 30 days

Tell us about yourself and the business you started …

I dropped out of school when I was 13 and later tried college, but it wasn’t for me. I taught myself most of what I know about business from online courses and practical experience. When I created my own course, as a teacher, I was overwhelmed by the number of platforms and tools I had to use: Facebook groups, telegram, messenger, slack, teachable, and so on. Besides, I realized that students needed a place to connect and help each other. That’s why I created Teach.io.

Who is the market for your business?

Our primary market includes freelancers and micro-experts from various fields. For instance, you can create a course about baking, yoga, cars, beauty, or dog training. Teach.io empowers anyone in the creator economy to transform their expertise into an almost passive income stream. It’s an opportunity to profit from one’s passion, making it more than just a teaching platform but a means to achieve financial empowerment and connect with people.

What problem does your solution solve?

Teach.io addresses the fragmentation of having course materials and communities spread across multiple platforms. - James Watts Click To Tweet

We integrate everything, making it less “messy” for course creators to manage their students and materials.

 James Watts siteWhy is it better than other solutions?

The key differentiator is that Teach.io is an all-in-one platform, emphasizing community first and course content second. Sometimes, the community can be even more valuable than the course, as members share their knowledge and collaboratively solve problems. This ensures higher engagement and support for learners.

What are the biggest benefits for your customers?

  1. All-in-One Platform: Teach.io consolidates all the necessary tools, eliminating the hassle of managing multiple platforms and ensuring a seamless teaching experience.
  2. Community Focus: Teach.io is built on the principle that a strong community enhances learning. Our platform prioritizes community engagement, allowing students to collaborate and share insights, and providing teachers with valuable real-time feedback.
  3. Sales Page with Feedback: Set up a sales page effortlessly on Teach.io. This page can include your curriculum, student reviews, and more, offering potential students a transparent view of your course’s impact and value.
  4. Coaching on Course Creation: Beyond just hosting courses, Teach.io offers a comprehensive program specifically about creating impactful courses. This in-depth coaching guides teachers through every step, from conceptualizing their course to marketing it effectively. This holistic approach is supplemented with community support and regular live coaching sessions, ensuring each course reaches its potential.
  5. Simple Price Model: With a straightforward pricing model ($97 per course/community), teachers don’t have to worry about scaling costs as their student base grows.
  6. Continuous Evolution: We’re committed to staying ahead in the e-learning space. Teach.io always introduces new features, such as the upcoming calendar function, ensuring teachers and students have the best tools at their fingertips.

James Watts site

Where did the idea for the business come from?

The idea came when I was running an online course. I found it challenging to manage students across multiple platforms, which felt very messy and disjointed. I saw the need for a more integrated solution.

Do you have a lead magnet?

Yes, have always run a 14-day free trial for the software. However, when selling online courses I’ve usually used webinars as a lead magnet.

What’s the traffic strategy that works best for you?

My favorite type of traffic is YouTube ads right now. It’s very scalable, and hyper-targeted audience. - James Watts Click To Tweet

I’ve spent multi 7-figures on both platforms, and right now, this is the best.

What tools do you use to run your business?

  • Teach.io – of course, for product delivery, sales pages, and taking payments
  • Leadfocus.io – for funnels, website, and email automation
  • Stripe – payment processing
  • Zapier – automation
  • Manychat – to help with automation on social channels

What books or training programs have you found useful on your journey to a successful business owner that others might find valuable too?

Russel Brunson – dotcom secrets, that was a great book.

Are there any numbers you would like to share?

I scaled my first online course from 0-$300k/month in 30 days by building an automated webinar and scaling it with Facebook ads; this was prior to iOS 14, so was great then, but YouTube is better now, in my opinion, for info… Click To Tweet

James Watts site

Do you have a story of a transformation from any of your clients?

Yes one person who was working a manual labor job, but finally managed to see “financial freedom” by teaching his skillset, even though he didn’t even for a minute consider it was possible.

It’s a great feeling helping people work less and make more!

What advice do you have for people just starting out in business?

It’s essential to identify and directly address the problems your potential customers face. Ensure that your offerings, like courses, are concise and to the point.  Also, always focus on a definitive outcome for your students. Remember, everyone has unique expertise, and there’s always someone out there wanting to learn from you.

Learn more about James Watts of teach.io:

Lisa Parmley
Lisa Parmley

Lisa Parmley is the founder of coursemethod.com. After gaining a Master's degree, she worked in research for about seven years. She started a training company in 2001, offering a course helping people pass a professional exam. That course has earned multiple 7 figures. She created SEO and authority site building training around 2007 which went on to earn well into the 6-figure mark.

She has 22+ years of experience in the trenches creating and selling online courses. Get help starting and growing your online course business here.

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