- Who: Elliot Drake
- Website: landclients.com and kennected.org
- Course Topic: Get leads from LinkedIn
- Interesting Stats: $300K/month from the software + course
Who are you and what course have you created?
I have created landclients.com and Lead Flow Mastery which clients receive when they get started with our software.
Lead Flow Mastery will teach you how to build to generate leads on LinkedIn.
- Everything from profile optimization.
- Messaging scripts.
- How to get people on the phone.
- The LinkedIn sales funnel strategy.
- How to create content and build a brand on LinkedIn.
- How to leverage integrations to build automated massaging and automated email follow-ups.
What market does your online course serve?
We serve business to business (B2B) business owners. We simplify and automate the lead generation process on LinkedIn. The course shows them how to leverage our software tool plus, how to implement the LinkedIn sales funnel strategy.
What’s the biggest benefit of taking your course?
It saves a lot of time and helps businesses get more leads and more sales. Traffic generation is difficult and the course helps solve that.
How did you get into the market?
We were in digital marketing for a long time and found the lead generation process was too complicated. So we figured out how to solve this problem for others.
Why did you decide to create an online course in the first place?
We created an online course because it was the easiest way for us to deliver additional value to our customers.
In regards to Land clients, I created that course because I could give more value for the cost. If I was to charge for one-on-one coaching it would take way longer to teach the same concepts.
Did you have any moments of doubt before you created/launched it?
I never had that problem, I believe creating an online course should be for people who are actually experts in the topic they want to teach.
If you are confident in your knowledge and ability to help people make that transformation, there shouldn’t be doubt.Start by building a minimum viable course (MVC) and continue to make it better over time. - Elliot Drake Click To Tweet
I’ve found people overthink it way too much which causes them to never finish their course.
What's your online course like?
The course includes a lot of videos. There are also assignments and resources that go along with each lesson. The formatting of videos is a combination of slide shows and me on a whiteboard.
How long did it take you to create your course?
The initial MVC took 5 weeks to create, but we actively make updates as we build new training materials.
Tell us a little about the process of launching your course and getting your first sale(s).
I built the community of people before building the course and allowed them to tell me what would be valuable. I launched it to my email list and got an initial test group that paid a discounted price. They all were asked to go through it and give me feedback on what they’d like to see differently. (Landclients)
— For the software business (lead flow mastery) we had all the customers and were able to easily add it into our process of enrollment.
Do you have a lead magnet?
I leverage YouTube videos as my lead magnets. I made in-depth value-packed videos for YouTube, then promote the longer training in the description. In those videos, I also find a way to give away a resource that makes them opt-in to my email list or many chatbots. (ex: the slides from the video)
What's the traffic strategy that works best for you?
We leverage YouTube videos that rank for specific keywords that our target audience would use. We do this because YouTube videos are like assets that live for a long period of time. I have videos that get a bunch of daily views and opt-ins that were posted years ago.
The second is LinkedIn, we leverage our own software to automate the outreach process and promote the program.
What online course platform are you using?
Are there any features you wish it had?
I wish we could build and manage our own communities inside of the program instead of going to places like Facebook groups.
What made you decide to use your chosen platform over others?
Kajabi had more features and freedom for design.
What other tools do you use to run your online course business?
Kennected (which is our software), Manychat, Clickfunnels, Kennect Me, Kalendar Pro, Active Campaign Gsuite, slack.
What books or training programs have you found useful on your journey to a successful business owner that others might find valuable too?
As far as books go I like: Traction, and all of the Russell Brunson Books.
The courses I've gotten the most value from include: Salesprocess.io and Consulting.com.
Do you have any big mistakes you’ve made along the way that you’d be willing to share?
The biggest lesson I’ve learned over the years with courses is that it’s important to add accountability to your students. In addition, niche down as much as you can.
Please share some idea of revenue.
We currently generate around $300k per month.
Please tell us a little about what the money you've earned from your course has done for you.
It’s allowed me to have freedom. I’ve traveled around the world, I have a house, and have built a business with 61 employees in downtown Indianapolis.
In addition to revenue are there any numbers you would like to share?
One YouTube video I made a year ago has made us over $100k. I made a 59-minute long value-packed video that promoted our software and course in the description. The video ranks for a powerful keyword and still generates us 3 to 5 qualified leads every single day.
What has creating your course done for you personally?
Creating the course has given me fulfillment because I know it’s changing lives.
Do you have a story of a transformation from any of your clients?
Yes, I have a student that made $60k in the first 3 months on LinkedIn for his video production company. Before enrolling in the course he would have to go to networking events and in-person meetings. He didn’t have a scalable process for generating new business online until he started using our process.
What advice do you have for people just starting out?
My advice would be to talk to the market first, they will give you the keys to their problems. Many times people think they know what people need and spend all this time building that only to find out the market doesn’t want it.
Speak to the marketing first. Next, build the first version and get a test group to help make it better. Then collect testimonials. Finally, you can scale from there.Also, build a community of people by giving them free value and then sell them after the relationship has been built. - Elliot Drake Click To Tweet