How Danielle & Kyle Jones Earn 6-Figures/Year Offering Government Contracting Programs

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  • Who: Danielle & Kyle Jones
  • Website:
  • Course Topic: Government Contracting
  • Interesting Stats: Second quarter revenue of $42,000

Who are you and what course have you created?

At ESS Academy, we provide government contracting classes for businesses at every level. We have online courses and programs for businesses just getting started, those who have some experience, and businesses who are advanced. We are not limited to government contracting, we also offer small business training classes, and one-on-one technical assistance to give small businesses access to resources and marketing strategies to advance.

The trainings and technical assistance will include the following areas, but not limited to government contracting, business development, business operations, marketing strategies, leadership development, scaling your business, and more. WE are your one stop SOLUTION for training and development for small businesses.

Our course, The Ultimate Beginners Guide is proven step-by-step guide that teaches how to set your company up the right way so you can start selling your products and services to the local, state, and federal government. It is the Ultimate Guide to Understanding Government Contracting, getting your contracting business started the Right Way, How government contracting fits with your business, finding the RIGHT Opportunities, and to expand opportunities through strategic partnerships Resources and more.

What market does your online course serve?

Our course serves businesses that want to pivot and grow through government contracting. It is for those who have tried numerous resources such as the internet, free SBA programs, webinars and they are not getting the “how to”. Often times trying to piece information together to get various answers form different sources can be overwhelming, and unfortunately most give up. We understand it can seem daunting at first so we created The Ultimate Beginners Guide course and Mentorship Program.

What’s the biggest benefit of taking your course?

It eliminates the need to use multiple sources for information. The course is designed as a step by step guide so when the course is complete your business is ready and positioned for government contracting. It also eliminates the need to attend multiple webinars, in-person information sessions, and waste time trying to figure out how to apply all the information to your business. It really makes it simple!

Danielle Jones's site

How did you get into the market?

We decided to create a step-by-step course guide to get your business started in government contracting because there weren’t any current guides that walked those new to government contracting through that process.

Those seeking information on how to get started from not knowing anything about it to being able to set up your business and be eligible for government contracts were often taken to multiple websites and resources that left them confused. Therefore, we created a one stop shop guide to walk through the process and educate about the market.

Why did you decide to create an online course in the first place?

We decided to create a course because it could reach more people. It also allowed people to work at their own pace oppose to spending thousands of dollars on a consultant to walk them through the process and the stress of meeting deadlines with their consultant.

Did you have any moments of doubt before you created/launched it?

We were excited at the idea and never thought we weren’t good enough. We were confident in this approach because we were combining my expertise in government contracting and our COO’s expertise, Kyle Jones, in course creation that we felt this was exactly the direction we should head in.

What’s your online course like?

Our course is a self-paced course that includes a combination of video, simulations that guide users through websites and action steps, and motion pictures as the instructor is going over information.

How long did it take you to create your course?

The entire course was brought to fruition in around 2 weeks. I curated the content while Kyle undertook the course design. To ensure a personalized experience, I recorded the instructional sessions. Kyle edited and polished the course, for a finalized product.

Tell us a little about the process of launching your course and getting your first sale(s).

We devised a targeted social media marketing strategy to amplify the course’s visibility. Remarkably, the very day of its launch, we secured our initial sale, and this momentum has endured, with consistent successful sales. Undoubtedly, this course addresses the needs of ambitious individuals seeking triumphant entry into government contracting.

Danielle Jones's site

Do you have a lead magnet?

Our JumpStart Course is a gateway to comprehending government contracting, enabling users to assess their market compatibility. Moreover, it offers a sneak peek into the flow and structure of the Ultimate Beginners Guide course. Keep an eye out for our frequent JumpStart course specials, including limited-time free offerings, aimed at facilitating access and exploration.

What’s the traffic strategy that works best for you?

We use sales funnels through Kajabi.

What online course platform are you using?

We use Kajabi.

Do you like it?

Yes we a pleased with it, however we will be looking to get our own LMS soon.

Are there any features you wish it had?

Currently, Kajabi fits our needs. However, we do have plans on adding some new and convenient feature for our customers once we launch our own LMS

What made you decide to use your chosen platform over others?

Kajabi offered more features and was more user friendly then the other platform we considered with was Teachable.

What other tools do you use to run your online course business?

Currently, we only use Kajabi. However, we are working towards our own online platform.

What books or training programs have you found useful on your journey to a successful business owner that others might find valuable too?

We have used a combination of resources that have proven to be insightful along the way. We have read books like “Dare to Lead” by Brene Brown. Kyle Jones also has a mentor, Darren Hardy that we received a lot of advice and resources from.

Danielle Jones's site

Do you have any big mistakes you’ve made along the way that you’d be willing to share?

I don’t think we necessarily made mistakes. It was just a lot of learning as we went through the process of creating the course and launching it.

We had an idea and we went for it with little knowledge of exactly how and what to expect. - Danielle & Kyle Jones Click To Tweet

I like that about our process because there was never a fear of moving forward with the idea, working through the difficult times of creating the course, and staying focused until we reached our goal of passive income.

Please share some idea of revenue.

Our second quarter we made a revenue of $42,000. This was still going through the learning curve of sales and social media marketing. Our first quarter didn’t go as expected, but after we tried some new strategies, we saw a huge hike in sales.

Please tell us a little about what the money you’ve earned from your course has done for you.

We always strived for passive income, and the course has done that for us. It has allowed us to focus on other aspects of our business with the security of income each month. To us that is priceless, and to know that we have put the work in early and we will reap the benefits for as long as we sell the course.

In addition to revenue are there any numbers you would like to share?

We used sales funnels through Kajabi that allowed us to increase our subscribers to our desired goals we set each quarter. The funnel allowed us to create campaigns and email blast that eventually increased our social media following and sales.

What has creating your course done for you personally?

When we created the course, it definitely felt like an accomplishment. I wasn’t as easy to complete as we expected.

I especially underestimated the time it would take to break down knowledge that I was already extremely familiar with into small chunks so that others would be able to comprehend and apply to their business. - Danielle & Kyle… Click To Tweet

It sounded a lot easier than it was to do it. However, once completed I was elated that we overcame.

Do you have a story of a transformation from any of your clients?

There are several success stories and honestly all the mentees I work with meant a lot to me, so it would be hard to just pick one. One story I would like to share would be when one of our mentees was able to reach her goal of quitting her job and is now full time in her business with government contracting.  It always feels good when the people we work with reach their ultimate goals.

What advice do you have for people just starting out?

The advice I would give people just starting out is that running a business requires immense focus and discipline. - Danielle & Kyle Jones Click To Tweet

I had a mentor when I first decided to go into business who would tell me what to expect and that the road to being a successful business owner is not easy. Therefore, I try to keep things in proper perspective even though that is challenging when things are not always moving as fast or in the direction you want them to.

Learn more about Danielle & Kyle Jones of

Lisa Parmley
Lisa Parmley

Lisa Parmley is the founder of After gaining a Master's degree, she worked in research for about seven years. She started a training company in 2001, offering a course helping people pass a professional exam. That course has earned multiple 7 figures. She created SEO and authority site building training around 2007 which went on to earn well into the 6-figure mark.

She has 22+ years of experience in the trenches creating and selling online courses. Get help starting and growing your online course business here.

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