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- Who: Amanda Kohal
- Website: wolfeacademy.co
- Course Topic: Social Media Marketing
- Interesting Stats: Monthly we average between $12K-24K
Who are you and what course have you created?
Amanda provides business owners with access to reputable resources, community connections, and trusted guidance/education to start converting on social.
After working as a brand marketing manager in corporate, Amanda ventured on her own and took her love of digital marketing, and ran with it. From helping clients earn $10k from just 2 Instagram stories, $77k from one DM, and $28K social media launches, Amanda has turned many personal brands and service-based businesses into cash cows.
Her efforts have awarded her two RBC + Women of Influence nominations and a Bronze in the 2019 Canadian Marketing Associate awards in the Customer Experience category. Courses created include:
What market does your online course serve?
Primarily, online service providers; coaches, social media managers, and copywriters. We also have quite a few eCommerce students and influencers.
What’s the biggest benefit of taking your course?
Learn how to grow their business WITH social not just grow ON social media. We truly believe in utilizing the platforms for what they were created for, whether that be; Instagram for cultivating community and conversion, Tiktok for mass brand awareness, or engagement over on LinkedIn.
How did you get into the market?
I’ve been doing this for about 2 years now. I’ve been in marketing for about 12 years and the transition from corporate, 9-5 happened naturally during the pandemic. There was a massive gap with business owners wanting to understand how to get their business online, automated and converting. Many of my courses were designed during this time and it’s when the membership was born.
Why did you decide to create an online course in the first place?
When I first started out as an entrepreneur, I spent HOURS searching for credible content and courses that would actually help me figure out what the heck I was doing. It was becoming more difficult to find resources that went beyond the obvious, beyond the fluff and beyond the, “I have the secret to success, but you now have to buy this course to get there.” No one was telling you HOW to do anything, only what to do. Plus I was tired of the “how to make 10K in 1 minute” type of fluff you find everywhere. So I created a space of vetted experts to deliver content that actually helped people with the HOW.
Did you have any moments of doubt before you created/launched it?
Only every five seconds. I think the hardest part was getting everything uploaded into the platform. I was using Google drive in the early days of my business, but eventually switched over to Kajabi to streamline things a little bit
If so what made you turn it around and do it anyway?
I can’t believe I am going to write this, but that quote got me through, “everything worth having is on the other side of fear.” Yikes, sorry for the cheese.
What’s your online course like?
Primarily video training. We only do about 15 minutes of theory and the rest is interactive workshop style where students open their applications and execute. A lot of screen sharing and Q+A happens. Lessons are always recorded live and then saved for evergreen.
How long did it take you to create your course?
I don’t think they are ever really done. I like to update them as often as I can. When social media is the subject matter… updates are constant.If we are going to put a timeline on it, it takes me about a month to create the course material and then another 2-3 weeks to create the promo materials and I spend about a month launching it. - Amanda Kohal Click To Tweet
If it’s an evergreen course I am looking to promote, I do a two-week promo sprint across socials.
Tell us a little about the process of launching your course and getting your first sale(s).
It takes me about 2-3 weeks to create the promo materials and about a month promoting it using this flow;
- Pre-launch: Nurture content (1-2 months as I am building the course content) – consistently posting high-value content like case studies and audits
- Problem awareness – 5-10 days – discuss the audience’s biggest pain points
- Product awareness – 5-10 days – position my course as the solution
- Action – 3-5 days – share testimonials, social proof, transformation
- Urgency + Fomo – 3 days – share students, peeks of the program
- Post Launch – 1-2 weeks – share immediate feedback, progress, etc.
Do you have a lead magnet?
Yes, I have a few. I have a quiz on InteractQuiz that provides users with their social media archetype.
I also have a couple of freebies like; an engagement checklist, bio optimization guide, and CTAs that convert.
What’s the traffic strategy that works best for you?
I primarily use social media to drive traffic to my programs;
- TikTok, Pinterest, and LinkedIn for mass organic traffic either directly to the landing page or to my Instagram
- Instagram; primarily stories for high-value content and links to the landing page
- Email; 10-day sales sprint driving to Instagram or landing page
- Website; cohesive messaging with whatever I’m launching at the moment
What online course platform are you using?
Kajabi and I will be using Skillshare soon.
Do you like it?
I love Kajabi – it takes a bit of getting used to but everything is in one place; website, sales pages, programs, community, and email.
Are there any features you wish it had?
They could improve their community space. Mighty Networks is pretty sophisticated for this.
Kajabi is the All-In-One Course Platform
Kajabi is one of the top online course platforms used by successful course creators interviewed on coursemethod.com. Kajabi includes email marketing and other tools that make it easy to run your entire business from their platform.
- Price Range: $149 to $399/month
- Most Popular Plan: Growth Plan at $199/month
- Annual Discount: Yes, take 20% off!
- Free Trial: Get a 14-day free trial (credit card required)
What made you decide to use your chosen platform over others?
I really liked the all-in-one feel and the upsells/order bumps.
What other tools do you use to run your online course business?
I use the following tools:
- Google Drive
- Social media; Instagram, LinkedIn, Pinterest, TikTok
What books or training programs have you found useful on your journey to a successful business owner that others might find valuable too?
Here is some training I like:
- The School of YouTube and TikTok 🙂
- JT Barnett is great
- Vanessa Lau
- Neil Patel from DAY 1 – his blog is incredible
Do you have any big mistakes you’ve made along the way that you’d be willing to share?In a matter of 4 months, I took the business from one team member to 10 and 2 clients to 15. We grew WAYYYY too fast, too soon without the proper processes in place. It lead to major burnout within the team. - Amanda Kohal Click To Tweet
Ultimately I had to make the decision to completely restructure the business. You could say, I lit a match and burnt it down.
Please share some idea of revenue.
By end of April this year we were at $98K. I usually don’t share specifics on this number and say “just under 6 figures by the end of April”
Monthly we average between $12K-24K.
May was rough due to the restructuring, but we’re back on track to hit and exceed our revenue goals this year
Please tell us a little about what the money you’ve earned from your course has done for you.
In September 2020 it allowed me to quit my job and go all in.
My husband and I decided to pack up our stuff and move to Mexico. We lived there for about 6 months and then spent another month in the USA.
Since then, we’ve moved back to Canada and are renovating our first home with the hopes to AirBnB it and setting out on another adventure. Not sure where yet.
Plus, botox is in the budget now. A little sprinkle will have you looking and feeling fresh as a daisy.
In addition to revenue are there any numbers you would like to share?
Not only have I been able to generate revenue for my business, but our clients have also brought in thousands. $77K from a single DM, $10K from just two Instagram stories, and $28K from a 10-day launch.
For my own Instaland program, we were able to sell 100 tickets just from posting to Instagram stories.
Back in 2021 and early 2022, my Instagram (my primary lead generator and source of income) was disabled SIX TIMES. Luckily I was able to build a strong community on Instagram and a solid email list, and I was able to connect with my community without relying on the app. I wasn’t using LinkedIn or TikTok very often then, so aside from email, we were still securing clients through word of mouth and a strong community despite not having an Instagram page.
What has creating your course done for you personally?
It’s allowed me to help other businesses grow with social media and help businesses create their own courses or online programs. I come from a family of teachers and never thought I would in some way do the same thing – I absolutely love teaching in these courses. In my own way of course.
Do you have a story of a transformation from any of your clients?
Our very first client has to be the one I am most proud of. She’s an influencer we started working with on engagement management only. We have since become her social media management team and are in the process of creating her first influencer boot camp course for her! Aside from the evolution of her brand, it’s been unreal to see her secure brand deals from the content we’ve created for her. She went through such a rough time and it’s amazing to see her experience so much success for her and her children.
What advice do you have for people just starting out?
Oh gosh, I wish I knew how to create better systems when I first started. And your first hire should either be a really great copywriter or your right hand (to implement said systems above).
Learn more about Amanda Kohal of wolfeacademy.co:
- Website: wolfeacademy.co