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- Who: Alex Visotsky
- Website: usa.visotsky.com
- Course Topic: Business Training
- Interesting Stats: 6,000 companies from 57 countries
Who are you and what course have you created?
I’m business books and articles author, founder of online accelerator Business Booster. Entrepreneur since 1996. Business Owner in the USA, Taiwan, Ukraine. Author of 4 business bestsellers for founders. Business Consultant since 2004: trained over 50,000 business owners and top managers.
What market does your online course serve?
Our audience — founders of small and medium size business. We helped more than 6000 companies from 57 countries.
What’s the biggest benefit of taking your course?
We help to implement effective management tools into business. Our clients became a competent and successful owner of their own companies, even in the face of a management crisis.
How did you get into the market?
Previously, my company was exclusively focused on business consulting. For 10 years, our main product was the Business Owners Program, a year-long offline program for business systematization. To participate, сlient had to visit one of our physical offices. An idea emerged to create an online product: not a replica of the offline version, but an enhanced and adapted version of it.
Why did you decide to create an online course in the first place?
We started working on our product in the end of 2017. Our goal was to create an online accelerator, driven by the idea that we could assist business owners from anywhere in the world. The need for clients to physically visit our offices often posed a barrier, which we aimed to overcome.
Did you have any moments of doubt before you created/launched it?
The launch of the online accelerator was made possible in large part by my meeting with Valentin Vasilevskiy, who became my partner. Furthermore, he had prior experience in the field of online education at that time. I had always been more focused on technology and developing educational materials. I understood that I lacked expertise in that area.
If so what made you turn it around and do it anyway?
While my partner was primarily responsible for marketing, I realized that I needed to enhance my skills in that area as well. We also formed a strategic marketing department.
What’s your online course like?
We utilize various elements such as videos, text, and assignments to approach maximum result. If there is an instructional video, the accelerator residents are required to complete a knowledge assessment at the end. Shortly after, they receive templates of company documents and instructions. Under the guidance of a consultant, they attempt to modify them to adapt to their own company.
The homework assignments are not limited to tests alone; sometimes we request video submissions. It is important for us to ensure that the resident has conducted a meeting with their employees, rather than just going through the motions. If there are any violations or shortcomings, the consultant points them out and expects corrections to be made. Only then can the resident proceed to the next stage.
How long did it take you to create your course?
The idea for the project emerged on October 30, 2017, and by May 20, 2018, the first accelerator group had already launched.
Tell us a little about the process of launching your course and getting your first sale(s).
It is important for me to ensure that the information is conveyed to founders without distortion. Many lessons were learned from past experiences, especially when dealing with offline education and delegating teaching to lecturers. That’s why, when launching the online accelerator, my position was clear: the educational materials would be recorded personally by me. I supervised the editing process to ensure nothing was missed.
Of course, I didn’t handle all the technical aspects myself. The platform’s operations, exam implementation, homework assignments, and consultants were managed by my team of specialists.
Do you have a lead magnet?
We offer a mini-course called the Business Operating System, which serves as the “zero” level of our business accelerator.
The target audience consists of founders whose companies have been in existence for a certain period, typically around two months. They recognize the emergence of organizational issues in their business and seek to understand how to address them. In this mini-course, we combine theory and practice, providing insights into management tools that can help create a system.
The mini-course helps founders assess the state of their business and determine whether they should progress to the next stages of the accelerator.
What’s the traffic strategy that works best for you?
We have seen an increase in sales due to our extensive advertising efforts (Facebook, YouTube Instream etc.), engaging in partner mailings, and working with influencers. Additionally, I host live broadcasts on YouTube, which also encourage customers to make purchases.
What online course platform are you using?
We are using GetCourse.
Do you like it?
Overall, yes, but now we will be transitioning to the AXL platform because its creators are our partners.
Are there any features you wish it had?
We are interested in tools that allow us to gamify processes for accelerator residents, as well as promote networking and create a strong community.
What made you decide to use your chosen platform over others?
As I said, we looking at AXL, because we have confidence in their strategy and see that we are aligned with them in terms of online education and acceleration programs.
What other tools do you use to run your online course business?
We use many tools. For example, for analytics – PowerBI, LiveDune. For content – Notion, Adobe tools, ChatGPT. All of Google services and Zoom for communication.
What books or training programs have you found useful on your journey to a successful business owner that others might find valuable too?
I recommend you to read my own book – The Business Owner Defined: A Job Description for the Business Owner.
Do you have any big mistakes you’ve made along the way that you’d be willing to share?
I believe that we have achieved certain successes in online education. Currently, our online accelerator has attracted over 6,000 companies from 57 countries. Of course, things don’t always go smoothly – some may decline our service or suspend their participation. However, we don’t rest on our laurels and constantly think about how we can improve our online delivery. We are currently working on increasing the number of competent consultants to bring even more value to our clients.
Please tell us a little about what the money you’ve earned from your course has done for you.
Since I already had an offline business, I was successful even before launching the online accelerator. However, it was only after the launching of Business Booster that I was able to start building my house in Florida 🙂
In addition to revenue are there any numbers you would like to share?My YouTube channel has grown to 150,000 subscribers in three years without paid promotion, solely through organic traffic. - Alex Visotsky Click To Tweet
What has creating your course done for you personally?
I am passionate about providing opportunities for business owners around the world to succeed and implement their great ideas.
Do you have a story of a transformation from any of your clients?
One of the graduates of accelerator Business Booster, Sardor Umrdinov, worked as a dishwasher, a helper worker, and then built a company called Home Alliance worth over $100 million. Now he is building a multibillion-dollar business.
What advice do you have for people just starting out?
I’m sure that simply creating a few videos, putting them on a platform, and providing paid access to them does not fully encompass online education.
Undoubtedly, the future lies in online education, and it should be approached seriously. It should involve consultations with experts, assignment evaluations (not limited to testing), responsive question answering, group activities, and brainstorming sessions.
People who have paid for a course expect prompt feedback and the fulfillment of their expectations. To achieve this, the company needs to allocate resources.Continuous improvement should be a priority rather than settling for what was done in the initial stages. - Alex Visotsky Click To Tweet