Developing a brand strategy is something most small businesses never take the time to do. However, it's essential.
Branding involves creating a distinct identity. It helps you stand apart, which will give you an edge. This is even more true when you're in a competitive market.
Your online training may provide the same transformation that a competitor's product offers. Often in these cases, it's the unique angle and brand that wins customers over.
Here is the training ready for you in the branding path:
Brand Research
- 6 Steps
- Video
Learn what branding is and use it to gain an edge, especially in a competitive market.
Outcome: Start to develop a brand strategy. Research your competitor’s branding strategy, develop your story, your brand image, and your target audience.
Brand Designs
- 3 Steps
- Video
Choose design elements for your site. All this will relate back to your brand strategy so everything matches when you put it all together.
Outcome: Decide on colors and typography to use for your site. Create your logo and sort out additional design elements.
Course Name Branding
- 2 Steps
- Video
Learn about the principles for naming your course, examples of good course names, and rules to keep in mind.
Outcome: Come up with a name for your course or training that matches the rest of your brand strategy.
Domain Name Branding
- 6 Steps
- Video