Getting traffic through the search engines is something many people starting or running an online business are afraid of. But there's so much traffic wrapped up in search it's a shame to ignore it altogether. If you're going to have content on your site, you should try to optimize it for the search engines, otherwise you're really wasting an opportunity. And you have a very big opportunity right now.
You’ve created your online course, put together an awesome website, now you just need some visitors to check it out and enroll! Getting traffic is a struggle for virtually every course owner (unless you happen to have a list of subscribers waiting to buy what you offer). Even then, you’ll need more traffic to scale. As you know, there are dozens of traffic generation methods to choose from. This article covers the main traffic generation techniques.
There are all kinds of terms used in the online business industry that can make getting started seem overwhelming to those new to the field. Here's a glossary with industry terms (including acronyms) that should help you get on your way to understanding the terms associated with online business.
You certainly don't have to be a certified Google AdWords Professional to run an AdWords account successfully. But if part of your job or business involves managing someone else's AdWords account, then getting certified will prove you possess a high level of competence.
The Online Business Strategy Series is basically a snapshot of the best tips I’ve gained from 11 years running an online business. I’ve done my best to condense what I’ve learned into 9 major strategies.