Follow step-by-step training to help you brand your course business for success.

The Course Brander training was created for you to get a head start on the branding for your business.

  • Level: Starting out | Pre-Development Phase
  • Video Length: 1 hr 41 m
  • Additional Material: 13 Strategic Planners
  • Enrollment Fee: $77 $37 for 12-month access

Your branding can make a memorable impression on your customers.

Developing a brand strategy is something most small businesses never take the time to do. However, it’s essential. Branding involves creating a distinct identity. It helps you stand apart, which will give you an edge.

This is even more true when you’re in a competitive market. Your course may provide the same result or transformation that a competitor’s product offers. Often in these cases, it’s the unique angle and brand that wins customers over.

Thinking through your branding doesn’t take long and it’ll really help bring site elements together, especially when you start building out your platform. 

Knowing your branding strategy first will help keep you from randomly throwing all the design elements together. The result of having a branding strategy is that your domain name, your course name, and all the other pieces of your business will go together instead of just randomly selecting them. 

Branding creates trust, helps you connect with your customers, and improves recognition.

If branding does all that wouldn’t it make sense to spend a few hours on developing your brand strategy upfront? We think so which is why we’ve put this training together for you.

All the most important elements of branding are covered in this training. These elements include your story, your brand image, who exactly your target audience is, and what they’ll be most likely to respond to.

Then you’ll review checklists for selecting a domain name. Gain valuable information on the 4 types of domain names you can choose from along with a detailed breakdown of each one. You’ll also learn about the principles of naming your course. Gain tips and examples on the best course names.

Lastly, you’ll go through the module covering brand design. This is where you’ll learn about color and font selection as well as your logo design.

Don’t settle for a cookie-cutter site, get your branding sorted out and make a memorable impact with prospects and clients.

This training is unique in that you move forward by doing.

There are many steps and tasks you need to do in order to move forward.

Therefore, this training includes over a dozen Strategic Planners to help you move forward. Many of the Strategic Planners included in this training are fillable PDFs. So you’ll learn, then you’ll fill in the PDFs. This helps turn your thoughts into clarity.

Here’s an example of a fillable PDF:

There’s also video training so you understand the logic behind the tasks as well as what you need to know to complete each Strategic Planner.

Within the Course Brander training, you’ll also get access to 13 Strategic Planners. These walk you through each task to help you sort out your brand strategy.

When you enroll in the training, you don’t just get a pack of PDFs and videos thrown together. It’s all organized in a platform for you, placed in sequential order. Here’s the first module on brand research so you can see how easy it is to follow along:

Nearly every task in the Course Brander training includes a very short video and a fillable PDF. Everything is laid out in an easy-to-follow manner so you know exactly what the next step to take is.

This training is ideal for you if …

  • If you want to create an online course business.
  • You realize the power of building a standout brand to be top of mind.
  • You need a step-by-step walkthrough of how to develop and create the most important elements of your brand.
  • You don’t want to watch dozens of hours of videos to get generalized knowledge. Instead, you want to keep it short, focus on what’s most important, and then move forward.

It’s a new way of learning and doing.

Course Brander is not your typical online training. There’s over an hour and a half worth of very short micro-videos that walk you through specific tasks along with 13 fillable PDFs (our Strategic Planners).

In addition to learning while doing the training follows a specific framework. Each module builds on the subsequent module. Here’s a sneak peek at the framework covered in easy-to-understand videos in this training:

You start at the bottom and then work your way up to the top.

Unlike most training, you’re not just watching videos, but actually moving closer to your goal as you fill in the Strategic Planners.

Lastly, you can track your progress as you get closer and closer to your end goal. By the time you’ve completed the training, you’ll have your branding strategy put together.

What’s waiting for you inside Course Brander



Uncover the branding strategy used by your competitors, craft your story and your brand image by keeping your target audience in mind.

  • Brand Research Overview
  • Task 1: What is Branding?
  • Task 2: Competitor Branding
  • Task 3: Your Story
  • Task 4: Your Brand Image
  • Task 5: Target Audience
  • Task 6: Target Audience Response



Learn domain name principles and a process for finding the perfect domain name that matches your brand strategy.

  • Domain Name Branding Overview
  • Task 1: Domain Name Principles
  • Task 2: Personal Domain Names
  • Task 3: Company Domain Names
  • Task 4: Clever Domain Names
  • Task 5: Keyword Domain Names
  • Task 6: Domain Name Selection



Don’t make the mistake of coming up with a book title for your course. Choose an impactful name for your course that makes sense and matches your brand strategy.

  • Course Name Branding Overview
  • Task 1: Course Name Principles
  • Task 2: Course Name Selection



Learn how to apply your brand strategy to your design elements. Apply it to your color selection, typography, and your logo.

  • Brand Design Overview
  • Task 1: Color Selection
  • Task 2: Typography Selection
  • Task 3: Logo Design

Money-back guarantee

  • 14-day no questions asked money back period.
  • Start moving forward as you go through the training.

By joining today for only $77 $37, you’ll get the following:

  • 4 easy-to-follow training modules that walk you through the branding process.
  • 17+ short, task-based video lessons so you know exactly what to do.
  • 13 Strategic planners (fillable PDFs) with actionable tasks to keep you moving forward.
  • Full access for 12 months.

Enroll today and start building a solid foundation for your online course business:


What’s a Strategic Planner?

Each Strategic Planner is a PDF. Many are fillable PDFs. This means you read a little. Often after that, you’ll enter in the text that is meaningful to your business.

For instance, if you’re trying to come up with your brand image then you’ll learn how to do that as you work through the planner. Save these planners to your device and you’ll have a repository for your business tasks, vision, and goals.

What if I’m not happy with the training?

You can easily take advantage of our 14-day money-back guarantee if you’re not happy with the training. Simply contact us within 14-days of enrolling and we’ll set you up with a quick and easy refund.

Why do I only get access for 12-months?

You’ll have 12 months after enrolling to complete this course. This is plenty of time to watch all the videos (totaling 2 hours) and complete all the tasks (the Strategic Planners are downloadable so these are yours to keep). This training is meant for action-takers so there’s no reason not to limit the length of time. If you need more time you can re-enroll for 50% off the regular course price.